Allianz, a multinational insurance and investment services company and one of the world’s largest businesses, is using Layar to bring augmented reality (AR) and interactive print to its customers.
This summer, with the help of Layar Partner Network member TAB Worldmedia, Allianz Suisse launched a new mobile application - KonnectAR - which allows its clients to access digital content, services and information related to the company’s printed brochures and magazine advertisements. The app was built using the Layar SDK, one of our custom solutions that allows brands to embed Layar’s AR technology directly into their own apps.
When a customer scans an Allianz product brochure or an Allianz advertisement in a magazine, the KonnectAR app provides animated product information, links to relevant websites or even a button to quickly call a service employee on their phone in their preferred language!
“The possibility to connect our online content with our offline commercial instruments and engagements is of crucial importance in an ever increasing connected world,” said Patrick Eugster, Head of Corporate Development and Strategic Marketing at Allianz Suisse. “KonnectAR allows the customer an easy transfer across different media instruments and therefore improves the whole brand experience these customers face.”