Layar
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Blog: interactive print

SE og HØR’s Layar SDK Project Nominated for Three Danish Internet Awards

Chris Cameron April 12, 2016

Back in February we told you about the Scandinavian celebrity news magazine SE og HØR (“SEE and HEAR”) which had made use of the Layar SDK to bring Augmented Reality capabilities to its mobile apps.

Readers of the Danish edition of the magazine can gain access to exclusive videos, background stories, photo galleries, interactive polls, contests and much more simply by scanning the pages of the magazine.

Now we have more exciting news… SE og HØR has been given three Danish Internet Awards nominations for their unique and engaging AR integration. Here are the categories in which the project was nominated.

• Social Technology/API
The award is given to a company/organization that in the most superior way utilizes social media technology to promote engagement, sharing, publishing and/or monitoring.

• Mobile Platform
Given to the mobile app or mobile site that best exploits the mobile channel to provide users with a high degree of value when and where the user demands it.

• Branded Utility
Given to the brand that has developed a tool or service for a digital platform which gives the user a brand related added value.

“It’s nothing short of fantastic that we have been nominated so early on in our process. And not only in one but in three categories,” says the editor in chief of SE og HØR, Niels Pinborg. “Our goal has been to create loyalty between our readers, the magazine and advertisers. The fact that the industry is recognizing our work and our vision is a bonus we didn’t expect. I’m extremely proud and honored.”

The awards ceremony takes place on April 27th at the Wallmans Cirkusbygningen in Copenhagen. Best of luck to SE og HØR with their nominations!

Permalink: www.layar.com/news/blog/598

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Scandinavian Celebrity Magazine SE og HØR Launches Layar SDK-Powered App

Chris Cameron February 19, 2016

Danish readers of SE og HØR – a television guide and celebrity news magazine – can now do far more than just “see and hear” as the publication’s name suggests.

With the easy-to-use Layar SDK, the publishers have launched Mit SE og HØR, a free mobile application for iOS and Android that brings the pages of the 75-year-old magazine to life with Augmented Reality.

Readers can gain access to exclusive videos, background stories, photo galleries, interactive polls, contests and much more simply by scanning the pages of the magazine. Extra digital content jumps off the page, providing readers with an engaging interactive experience.

“This is the next step in our development strategy to ensure that SE og HØR will continue to be the market leader in the future,” says Editor in Chief Niels Pinborg. “This means that we expand our magazine without going up in pages or price. And that means that we can pamper our most loyal customers.”

Not only is the editorial content of magazine interactive, but commercial content as well. The magazine says advertisers were eager to create more engaging digital experiences for their ads.

“It is clear that the ability to convert from print to purchase without having to leave the couch is quite interesting for our commercial partners, so here I see fairly large opportunities,” says Pinborg.

The Mit SE og HØR app is available now for free on iOS and Android in Denmark.

Permalink: www.layar.com/news/blog/596

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Interactive “Humbugs” Ornaments Add Some Grumpy Fun to the Holidays

Chris Cameron December 18, 2015

The holiday season is all about giving and caring and all those warm and fuzzy feelings, but for the Humbugs, it’s a time to be grumpy, greedy and downright rude!

Zehnder Communications, an American design firm, is using Layar to bring their latest creation, the Humbugs, to life. These fun-hating killjoys are featured on a set of free printable paper Christmas tree ornaments that spring to life in all their nastiness when scanned with the Layar App.

“These crude-rude, seedy-greedy creatures slink about in mockery of this most joyous season. And now it’s time to take a stand,” Zehnder’s website declares. “This year, Zehnder has devised a new way of exposing the Humbugs by adding a little cheer to the holiday at their expense.”

Humbugs

You can even battle against the Humbugs in a side-scrolling adventure game! But the real fun comes from seeing the paper ornaments come to life when you scan them with the Layar App. Enjoy!

About Zhender: Zehnder Communications, a full-service advertising agency, was one of the first agencies in the U.S. to venture into Augmented Reality in 2009 with its Voodoo Music Experience app. The app, featured in Fast Company, was one of the first of its kind — innovative apps for brands like Sony and Disney parks soon followed. Zehnder serves clients across the country from its offices in Baton Rouge, Nashville, and New Orleans. The agency was founded in 1996.

Permalink: www.layar.com/news/blog/594

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“BLOODWORTH” Comic Features Layar-Powered Augmented Cover

Chris Cameron November 10, 2015

BLOODWORTH

In a technologically advanced near future, where people upload memories onto “Thoughtshare,” Special Agent Brenda Bloodworth heads up a special FBI task force that solves crimes by diving into these memories.

At least that’s is the setting for “BLOODWORTH,” the latest comic from author Daniel Corey. And what better way for a comic book about a techy future to grab readers’ attention than with a bit of impressive tech of its own?

That’s why if you scan the cover of BLOODWORTH with the Layar App, the magic of Augmented Reality brings the cover to life with a video previewing the forthcoming series of comics.

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Permalink: www.layar.com/news/blog/589

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U.K. Department Store Chain House of Fraser Gives Customers Unique Shopping Experience with Layar SDK

Chris Cameron September 29, 2015

House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

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Permalink: www.layar.com/news/blog/585

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