Layar
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Blog: interactive print

Drive Creative Studio Inspires AIJA Congress with Harry Potter-Themed AR Experiences

Chris Cameron September 28, 2015

For its 53rd Annual Congress, the AIJA – the International Association of Young Lawyers – employed the services of Drive Creative Studio Ltd to help add some digital excitement to the event, which was given a Harry Potter-inspired wizardry and magic theme.

To make something truly magical, Drive used Layar’s Augmented Reality technology to make special print items jump to life with digital content. Various materials were conceptualized and produced for the event such as a commemorative wizardry newspaper, banners in support of two Quidditch teams, Wanted Wizard posters, directional signage, village fête game posters and a special entry ticket.

Layar’s technology was used to bring the posters and newspaper to life, revealing hidden, secret content such as videos, polling widgets to vote on your favorite Quidditch team, or the solution to a head-scratching riddle.

“We put lots of love and attention into our work and are always looking to push the boundaries of the brief,” says Jon Price, Creative Director at Drive. “We brought the idea of incorporating Augmented Reality to the client by creating some test examples. The final campaign had multiple AR elements but the Wanted Wizard poster in particular used it to great effect, mimicking the moving posters in the Harry Potter films. This was used to answer a riddle hidden in the vintage-style newspaper.”

“The event was a tremendous success and everyone loved the newspaper and Drive’s creative work,” said Jennifer Maxwell of the AIJA Congress Organizing Committee. “We distributed the newspaper at London Waterloo Station and found it hard to keep the general public from getting their hands on it! It was great to see over 500 people waiting for their train while engrossed in our newspaper and experiencing the hidden AR secrets.”

To try it out yourself, head over to our Client Examples page and scan the images with Layar!

Permalink: www.layar.com/news/blog/586

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Promoting the Importance of Public Libraries with Augmented Reality

Chris Cameron August 24, 2015

The Reading & Writing Foundation (RWF), an organization based in the Netherlands, has recently used the Layar Creator to make use of Augmented Reality in its communications.

In an effort to raise awareness of the importance of public libraries as modern learning hubs, RWF has launched Public Libraries 2020 (PL2020). The project aims to spark a movement recognizing and supporting the contributions of public libraries, focusing on three areas: social inclusion, digital inclusion and lifelong learning.

This June, the organization launched the (e)publication “Libraries Change Lives”, a collection of interesting data insights and inspiring stories from libraries across Europe. The goal of the digital publication was to bring the importance of the work of libraries closer to both the public and the policy makers, and now RWF has published a print version complete with Augmented Reality features from Layar.

“This publication aims to bring alive the stories of some of the 100 million people who use library services in Europe every year. Adding the AR video functionality allowed us to bring their stories even closer to the readers,” said Ilona Kish, Public Libraries 2020 Programme Director at the Reading & Writing Foundation.

Readers can use the Layar App by scanning the pages of the book to access videos of individuals from all parts of Europe who share their experiences with public libraries. One features a man from Ireland who discovered his local library when he was looking to improve his digital skills. Another tells the story of a blind man from Bulgaria who was able to take technology training courses thanks to his library, greatly impacting his future.

Permalink: www.layar.com/news/blog/584

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“Beautiful Holland” Showcases Dutch Beauty with Layar

Chris Cameron July 20, 2015

Gerard Lakwijk, publisher of several books about various locations in the Netherlands, has taken it upon himself to compile an all-encompassing anthology of the country’s past, present and future. The book, Beautiful Holland, features pages and pages of lavish photos and illustrations of the country’s scenery – all of which has been made interactive with Augmented Reality.

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Permalink: www.layar.com/news/blog/583

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Create Personalized AR Greeting Cards with the Layar-Powered Popcards App

Chris Cameron June 23, 2015

The trend of Augmented Reality greeting cards is continuing to gain speed as print and mail services company Hammer Direct – based in Minneapolis, Minnesota – has released Popcards, a greeting card creation app powered by Layar.

Popcards allows users to quickly and easily create a greeting card that literally pops with a video message. Users can personalize their Popcards with pre-designed templates to quickly make a great looking card.

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Permalink: www.layar.com/news/blog/579

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Restaurant Goers Wowed by Interactive Newspaper-Themed Menu with Layar

Chris Cameron May 12, 2015

Albron, a Dutch food services company, has teamed up with communications agency de Toekomst to bring Layar’s Augmented Reality technology to its restaurant menus. Albron, which operates Grand Café-style restaurants at Center Parcs Holiday Villages across western Europe, commissioned de Toekomst to produce interactive menus that resemble newspapers.

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Permalink: www.layar.com/news/blog/578

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