Layar
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Blog: interactive print

Voetbal International 2012/2013 Season Guide with Layar

Chris Cameron August 9, 2012

Just in time for the 2012/2013 season, Voetbal International has released its yearly season guide, featuring player bios, team stats, schedules and more for all of the top teams in the Netherlands. Only this year, things are different - the pages have been made interactive with the Layar Creator.

Now when readers peruse the nearly 400 pages of the guide, hoping to learn more about how their favorite team might fare in upcoming football season, they can also uncover more info by scanning the pages with the Layar app. Each team’s page features quick links to news, schedules, results and transfers. Some of the ads in the guide have also been enhanced with links and videos.

This is a prime example of how the Creator can easily add interactivity to print products. Editorial magazines and newspapers are great for Interactive Print, and so are informative guides such as Voetbal International. Readers are already turning to the pages of the guide for specific information, and the opportunity to learn more and to view dynamic digital content within the pages of the guide adds value to the guide.

Permalink: www.layar.com/news/blog/418

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Activate Your Products Like a CHOCSTAR

Chris Cameron July 18, 2012

We received a special (and delicious) delivery here at the Layar office: chocolate! But not just any chocolate, this is chocolate from CHOCSTAR.nl - a Dutch site that lets you create your own custom chocolate bar.

But what’s really cool about CHOCSTAR is now every shipment comes in packaging which has been enhanced with the Layar Creator. Annefrid Imenkamp, CHOCSTAR’s CECM (Chief Executive Chocolate Maker… A.K.A. best job ever!) saw a demonstration of the Creator by very own Claire Boonstra just a few weeks ago. And now, their packaging is coming to life with digital content.

Here’s what she had to say about the experience:

“A couple of weeks ago I attended a network event where Claire Boonstra gave a presentation about Layar and the new Layar Creator. At that time we were in the process of updating the packaging of our chocolate and I was instantly inspired. The following day we got to work with the Layar Creator right away and were very pleased by the user friendliness and the easiness in which you can activate print with digital content.

At CHOCSTAR fun, interactivity, innovation and graphical design are of great importance and it’s these values in which Layar perfectly provides and significantly exceeds the QR code (which we previously used on our packaging). I also really like the fact that you have the possibility to change and improve the campaign whilst it is already published.

By means of the Layar creator, start-ups and smaller companies like CHOCSTAR which do not have big budgets or aren’t backed by wealthy investors are given the opportunity to provide added value (by means of information, interactivity and fun) to their customers and simultaneously distinguish it selves from competitors.

We are very enthusiastic about Layar and definitely thinking about other ways in which we can use the technology!”

Try it out yourself! You can either order some chocolate from CHOCSTAR, or click the image below and view it with Layar to experience the activated product packaging!

Permalink: www.layar.com/news/blog/408

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