Layar
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Blog: interactive print

Partner Spotlight: Digital Narrative

Chris Cameron March 17, 2015

If you’ve noticed all of the Augmented Reality and Layar activity coming out of South Africa over the last year or so, you can probably thank one of our Layar Partner Network members, Digital Narrative.

2014 was busy year for Digital Narrative, as the creative agency helped several brands and publishers add Interactive Print to their marketing strategies. This includes a travel contest with vida e caffè, and several issues of Food & Home Entertaining from Caxton Magazines.

Both were widely successful campaigns, and in 2015, the agency doesn’t show signs of slowing. Here’s a look at what Digital Narrative already has cooking this year.

Sea-Change Exhibition
The Sea-Change Exhibition in Cape Town, South Africa, is a multimedia project that tells the story of the birth of humanity and the ancient relationship we all have with the sea. Displaying large format photographs along the sea wall on the promenade, a selection of these panels are transformed into high-definition videos through Augmented Reality when scanned with the Layar App.

Online retailer and exhibit sponsor Pick n Pay also invited the exhibit to participate in their Cape Town Cycle Tour expo stand earlier this month. A selection of the panels were on display where staff with iPads showed off the interactive AR videos to the public, helping to generate over 5,000 views in 3 days.

“I have been amazed at the power of AR (and specifically the LAYAR app) to add an exciting new dimension to our exhibition,” said Ross Frylinck, co-director of the Sea-Change Foundation. “It’s a very easy app to use and the feedback from the public has been really positive. To see our photographs come to life in HD video has been very rewarding.”

Interactive Wall at IAB Summit
Digital Narrative also created another type of “wall” exhibit, this time at the recently held IAB Summit. The concept was a large 4m x 5m Pinterest board-style wall, and each item could be scanned with Layar to reveal the exciting possibilities of Augmented Reality.

“Layar’s Augmented Reality is a QR Code on steroids! No wait, even a great QR Code is still a QR Code and Layar is a whole new ball game,” said one attendee. “Watching a wall, a document or even a business card come to life in front of you is mind altering.”

MINI 5 Door
And finally, Digital Narrative was recently employed to help showcase some of the new features of the MINI 5 Door at The Design Indaba expo in Cape Town. Users could scan displays and parts of the car to hear the engine sounds on specially provided headphones, watch the latest television commercial, view a 360º panorama of the car or enter a contest to win an iPad Mini.

“The augmented reality on the MINI Design Indaba expo stand was great! It helped communicate the essence of the stand by taking the 5 senses to the next level,” said Carmen Slade, Marketing Manager MINI. “This tie into the MINI 5 Door hatch on the expo floor was a great brand fit and one enjoyed by all who interacted with it.”

Permalink: www.layar.com/news/blog/575

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Girlfriend Surprised by Interactive AR Valentine’s Day Card

Chris Cameron February 26, 2015

Greeting cards are an excellent example of an everyday object that can become magical with a touch of Augmented Reality.

Just a few weeks ago was Valentine’s Day, and if you think you did something special for your loved one, we’re pretty sure one guy – Vashner Muhi from Sydney, Australia – has you beat. Vashner used the Layar Creator to create a personalized, interactive Valentine’s Day card for his girlfriend. And of course, she loved it.

“Being a graphic designer by occupation, I’m always trying new styles and techniques to be innovative and always grow in the field,” Vashner said. “So I got curious about Augmented Reality because I’ve never had previous experience with it.”

Vashner inserted a “SCAN ME” card into his Valentine’s Day card for his girlfriend, which accompanied her favorite flowers. By scanning the card, his girlfriend was able to watch a personalized video message from Vashner, with hints at where they would go on the special day.

“Layar was the best and did exactly what I wanted to surprise my girlfriend,” Vashner said.

Check it out yourself by scanning Vashner’s card at our Get Inspired page.

Permalink: www.layar.com/news/blog/573

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This Valentine’s Day, Create Something Truly Special

Chris Cameron February 12, 2015

Valentine’s Day is a great time of the year to let those near and dear to us know just how much we love and appreciate them. So this year, why not go above and beyond to create a truly unique, personalized valentine that your special someone won’t soon forget?

With Augmented Reality and the Layar Creator, you can spread the love by creating an interactive valentine that comes to life with a video or audio message, a photo slideshow, a link to a Website and much more. Your imagination is the limit!

Here’s how it works. Just scan or take a picture of your card or valentine and upload the image to the Layar Creator. Then simply drag-and-drop the interactive digital elements you want to add to it. You can easily record a quick video greeting using your smartphone or webcam and upload it to the Creator to give your valentine an interactive personal touch.

Then just hit publish and you’re done! Let your special someone know they can scan your valentine with the free Layar App for iOS, Android and BlackBerry to unlock your personal message.

Get started right now for free by signing up for the Layar Creator! Or, see more about how Layar can spice up your Valentine’s Day.

Permalink: www.layar.com/news/blog/571

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Sexy Firefighters & Adorable Animals: Together At Last in Interactive Calendar

Chris Cameron February 2, 2015

When you hear the old advertising adage “sex sells,” you usually associate it with scantily clad women put on display to help sell beer, cars and other items to men. But what “the other half?”

The Charleston Animal Society (CAS) from Charleston, South Carolina, is using this tactic for good by enlisting the help of hunky local firemen (and a few firewomen as well) to spice up their 2015 calendar benefiting Toby’s Fund, the society’s medical fund for abused animals. And best of all, it’s been made interactive with Layar!

Putting a new spin on the infamous “firefighter calendar,” the CAS had the firefighters pose with cute and cuddly rescue dogs and cats. When scanned with the Layar App, each month’s photo comes alive with a video of the firefighter and their furry friend.

The CAS was forced to nearly double its initial print run of 6,000 calendars to 11,000 due to the high demand for the calendar. The society was lucky enough to have their project picked up by popular media outlets, such as the Huffington Post, BuzzFeed, The Daily Mail, the Today Show and more. According to Caroline Eller of the CAS, the society has received orders from around the world, including China, Australia, Norway, Peru, Brazil and Germany.

“Being in the printing industry I am always looking for new ideas and ways to help my clients,” said Don Oswalt of Nelson Printing, who produced the calendar for the CAS. “There was a lot nervousness in the beginning since it was so new to us and not having produced anything with Layar platform before. We are very proud how Layar and its amazing technology has set this calendar apart as a one of a kind.”

To give it a try yourself, head on over to our Client Examples page!

Permalink: www.layar.com/news/blog/570

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Thailand’s Song Writing King Featured in Bank’s AR Calendar

Chris Cameron January 19, 2015

Bangkok, Thailand-based graphic design agency Work Actually has recently partnered with Thanachart (TNC) Bank, one of Thailand’s largest banks, to help bring a bit of interactivity to its customers.

Each year the bank gives out calendars to current and new customers, and this year scanning the calendar with the Layar App reveals extra digital content. Work Actually has commissioned portraits of Thailand’s King, Bhumibol Adulyadej by artist Atelier PorChong to feature in the calendar.

Scanning the portraits plays music composed by the King himself, who is actually an accomplished jazz saxophone player. A total of 800,000 calendars have been printed and distributed to bank branches, including 450,000 hanging calendars and 350,000 desk calendars.

So far the calendars have been a great success in Thailand, attracting hundreds of thousands of pageviews and interactions. What’s even more impressive is the average user is scanning over-and-over, with an average of 10 pageviews and 8 interactions per person. It’s only a few weeks into the new year and already around 3% of the calendars have been scanned, based on unique users.

Check out the video above to see more about this campaign, or try it yourself by scanning here on our Client Examples page.

Permalink: www.layar.com/news/blog/569

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