Layar
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Blog: international

Elanders Partners with Layar for Interactive Print

Chris Cameron April 10, 2013

We’ve previously mentioned our partnerships with big printers and publishers like Fry Communications in the U.S. and Glacier Media in Canada, and today we’re announcing yet another.

Elanders UK, part of an international printing firm with production across nine countries on four continents, has partnered with Layar to provide interactive print to its customers, which include Jaguar Land Rover, Tesco and Bosch.

With this partnership, Elanders joins a rapidly expanding group of publishers, printers and brands making Layar their go-to choice for interactive print.

“Creativity, innovation and a passion for strong results are essential qualities for any of our partners and Layar was no exception,” said Elanders Managing Director Kevin Rogers. “From the offset, it was clear that Elanders and Layar shared the same vision for creating communications not only with ‘wow’, but with the results to match.”

With over 100 years of printing experience, Elanders serves customers in over 30 countries with both print and digital solutions. Now with Layar, they can bring all of their services together in one nice package.

“Creativity, innovation and a passion for strong results are essential qualities for any of our partners and Layar was no exception.”

“Our customers value our input in ensuring every piece of communication we produce, whether print or digital, is the most efficient and effective it can be,” said Rogers. “We believe this works best when messages resonate with the end user through engaging content across both on and off-line platforms; the trick is to create a seamless communications journey across all channels.”

Elanders plans to help clients make their communications more engaging and effective, providing real results and return on investment. As Rogers says, the choice to go with Layar was an easy one.

“With interest in interactive print and augmented reality increasing amongst our clients, partnering with a specialist who has the expertise and experience to deliver in this field was a natural next step,” he said.

Permalink: www.layar.com/news/blog/478

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Layar 7.2.2 - Interactive Print in Your Language

Chris Cameron April 2, 2013

It’s no secret that interactive print is exploding across the globe.

From real estate agencies in Australia, to big brands and publishers in Canada and the United States, to the biggest publications in France and the Netherlands, and even a boom in downloads of the Layar App in Saudi Arabia – Layar is a truly worldwide company. We’ve even taken it upon ourselves to make sure content is distributed across dozens of servers worldwide for greater speed.

As the international market for interactive print emerges, it’s time for us to take the next step in providing the best possible user experience to as many people as possible. Available today for iOS and Android, version 7.2.2 of the Layar App  includes support for the following languages:

Combined with English, these languages make up a large portion of Layar users around the globe, but this just the beginning. To provide the best experience to more users, we will add more languages based on usage and demand over time.

The inclusion of native language support within the Layar App makes it easier for publishers to create seamless and engaging experiences for their readers. Publishers could already tailor their interactive print content into the language of their choice, and now the Layar App itself follows suit to provide an immersive experience in a user’s native language. It’s simply a better all-around experience for users.

Want your language supported in the Layar App? Let us know in the comments section which one we should do next!

Permalink: www.layar.com/news/blog/475

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Thailand Explodes Onto Interactive Print Scene

Chris Cameron March 28, 2013

In February, we saw a huge explosion of activity from Thailand as tens of thousands of people used Layar to view and create interactive print.

Take a look at the chart above, which shows growth in several categories from February. Pageviews had a major spike, growing over 3,000% from January, but what caused so many more people to scan interactive print in Thailand?

It seems a rather popular comedian, Udom Taepanich, was at the center of an interactive print campaign advertising his 10th stand-up special, Deaw 10. Follow this link to check out some footage of one of his previous specials (with English subtitles!). Images on ads around Bangkok and on tickets to the event themselves were augmented using Layar to show a video of Udom coming to life out of the ad.

The campaign has a snowball effect in Thailand, as downloads of the Layar App skyrockets by 515% and thousands of new interactive print campaigns have been published. The shows are still being performed, and more and more people are being made aware of interactive print.

This is a great example of how Layar is, and has been, a very international company. Our users and interactive print Creators come from all over the world from a plethora of use cases, and the growth shown in Thailand recently fits right along that trend. In the end, this shows how interactive print is rapidly expanding across the globe.

Permalink: www.layar.com/news/blog/474

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The Next Wave of Interactive Augmented Reality Experiences

maurice groenhart September 27, 2010

Augmented Reality is the medium for interactivity, animation and cool visuals. That’s how you get engagement and that’s what our new 4.0 release of the Layar Augmented Reality Browser for Android is focused on. Today we’ve announced the next wave of interactive Augmented Reality experiences.

In the spirit of sharing the new capabilities of this release, we’ve listed several amazing layers below. These layers show the new interaction and interface capabilities of the new release of the platform and the browser. A special thanks to the Layar Partner Network members who created these. You can update to the latest version through the Android Market and view the layers mentioned below (iPhone version will follow soon).

ARcade by HPSC 2010 is the 30th anniversary of the legendary PAC-MAN game is the inspiration of the ARcade game on Layar. In this game players run after blinky cubes in a retro-arcade decor. The line of cubes is generated for the player, who gets points for every cubes he goes through. Players must register to play and see leaderboards of the day and the week.

Direct link to open the game on your phone http://m.layar.com/open/arcade



Woomba by Superimpose and Hoppala The Woombas escaped! Circus director Zambarini needs your help to catch them again. But watch out for the Wookies who disguise as Woombas and try to get you. Score points by catching different game characters, leading you on a fun trail.

Direct link to open the game on your phone http://m.layar.com/open/woombamania



Other showcases:



Read more »

Permalink: www.layar.com/news/blog/185

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Newest launched Layars: Find what people bought around you, recommended pubs in the UK, action in Canada and more

Redactie November 27, 2009

justboughtit JustBought.it



Description: View what and where people are buying in your area using http://justbought.it
Geographical spread: International
Developer Name: James Cole
Developer Company: Pallian



photo1photo2photo6



canadaactionplan Action plan Canada



Description: This Layer shows all project that receive funding from the Canadian government as part of Canada’s Economic Action Plan. The
information used for this application comes from www.actionplan.gc.ca
Geographical spread: Canada
Developer Name: Andree Toonk
Developer Company: NetKnowledge.ca - info@NetKnowledge.ca



action-plan-mapaction-plan-listaction-plan-filter



pubsgalore Pubs Galore



Description: pubsgalore.co.uk - community run website, join in with reviews and corrections
Geographical spread: Great Brittain
Developer: Conrad Heard
Developer company: Novamarque Ltd



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thundre Product Finder



Description: Find the products you want to buy from nearby shops in the UK.
Geographical spread: Great Brittain
Developer Name: Paula Abrahamson
Developer Company: Thundre



coat_oxfordstdirections_to_coatsearch_coat



appartmenthomeliving Apartments For Rent



Description: Find the best Apartment. Official prices, pictures and floorplans. Get accurate, up-to-date and detailed information on apartments. Check Today’s Availability.
Geographical spread: US
Developer Name: Micah Nolte
Developer Company: Apartment Home Living



ahllayar



alhambra Alhambra



Description: Touristical information about the Alhambra. Select your language with radiobuttons: Spanish and English (Italian, French and German will follow)
Geographical spread: Spain
Developer: Pablo Garcia
Developer Company: ELIPSE AD



elipsehospital Hospital finder



Developer: Pablo Garcia
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD



elipse-pharma Elipse Pharma



Description: Encuentre las farmacias más cercanas a su posición actual.
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD



resolvingdoor Resolving Door



Description: Crowd Powered News happening around you.
Geographical spread: Boulder, US
Developer Name: Dan Schaefer
Developer Company: Univ. of Colorado at Boulder, School of Journalism and Mass Comm



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Permalink: www.layar.com/news/blog/59

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