Dutch Developers Launch Kickstarter for AR Greeting Cards
In 2013, a group of developers at Dutch Rose Media created the “Smilez” app with the Layar SDK to allow anyone to create personalized Augmented Reality greeting cards.
The app is pretty simple. Using their phone, users can record a video message, pick a card design and add text. Then, Smilez sends a physical greeting card to the recipient who can scan the card with the Smilez app to watch the video message come to life.
After receiving attention both from the press and from large brands including IBM and Deloitte, this small Dutch company wants to go international. They’ve launched a Kickstarter project to help fund the production of an international version of the app with more features, as well as the other elements of the business including global printing and shipping.
“People can back us on Kickstarter with different amounts. In exchange we offer some cool rewards as a thank you,” says Dutch Rose Media founder Natasja Paulssen. “These rewards can range from Smilez cards and Smilez campaigns to Augmented Reality posters.”
The company is hoping to raise €25,000 by August 27th, so have a look at their Kickstarter page if you’re interested in donating!