Layar
Part of the Blippar Group

Blog: layar creator

Lonely Planet Augments 42 European City Guides

Chris Cameron June 25, 2012

Attention travelers and adventure seekers!

As of today, the massively popular Lonely Planet travel guides will be able to help you with your travels even more! Just open the Layar app on your smartphone, hold it over the cover of one of the guides and you’ll be able to see tons of practical and up-to-date information to help you on your way.

The print guides now feature live weather, updated event listings and even hotel prices and availability. What other print guide can provide that? But that’s not all. Editorial and Product Development Director Matt Swaine says exclusive content awaits those who view the guides with Layar.

“We’re offering travelers access to hundreds of additional points of interest reviews, video content that they can only get through Lonely Planet’s Layar service and easy ways to book hotels and activities,” says Swaine.

So far, Lonely Planet has enhanced 42 guides from its European city titles. Paris, Rome, London, and (of course) Amsterdam are just a few of the popular tourist destinations with augmented guides.

For Swaine, the opportunity to add digital content to the printed Lonely Planet guides opened up new channels of communication and interaction with customers.

“We very quickly saw the potential for Layar to enhance our books by giving travelers access to content we couldn’t put in the books and by linking to other Lonely Planet services, products and online content,” he says. “There are lots of opportunities out there to chase with print, but clearly digital is going to play an increasing role in people’s lives, and this is where we are focusing the larger part of our product thinking.”

Lonely Planet is looking for your feedback! The first 50 people to email online.editor@lonelyplanet.com will receive a free copy of a Lonely Planet European City Guide, Pocket City Guide or Discover City Guide of their choice. To qualify you must own an Apple iOS or Android device, provide a valid shipping address and agree to provide feedback on the using Layar in conjunction with Lonely Planet books. Use “Layar Trial” as your subject line, and let them know which European city guidebook you’d like them to send you.

Check out the guides today and view them with Layar!

Permalink: www.layar.com/news/blog/393

Email this article
 

Bringing Magazine Covers to Life with AR Video

Chris Cameron June 22, 2012

When we launched the Layar Creator, we created LAYARED Magazine as an example of just how interactive print can become when using the Creator.

The shining star of the magazine is cover, which comes to life when you view it with Layar. We wanted to share how we created this bit of magic, so we’ve created a video showing just how it was made (including some of Raimo’s outtakes and bloopers!)

So check out the video below, it’s a great showcase for using AR video - video which displays within the AR view on top of print, not in a separate window like a YouTube video.

And don’t forget, if you want your very own copy of LAYARED Magazine to hold in your hand, you can order one now!

Permalink: www.layar.com/news/blog/398

Email this article
 

Order Your Own LAYARED Magazine

Chris Cameron June 21, 2012

Remember the fancy digital magazine with Raimo on the cover that we featured in our Layar Creator video

Well now you can hold your very own copy in your hands!

As of today, you can order a copy of LAYARED Magazine and see just what interactive print is all about. Read about the history of mobile augmented reality, meet the people already using it and view the latest industry statistics and showcases.

Best of all, it’s overflowing with digital content that we easily added to the pages in just minutes with the Creator. In fact, the hard part was getting the print magazine together! We now have a newfound respect for the print industry. It’s not easy making a magazine! But adding content with the Creator is.

So head on over to the LAYARED Magazine page to get yours delivered right to your door!

Permalink: www.layar.com/news/blog/397

Email this article
 

Introducing: The Layar Creator

Chris Cameron June 5, 2012

Read our full press release here!

Many months of hard work have finally brought us to this moment, so today we here at Layar are beyond excited to finally introduce to you … the Layar Creator.

If you’ve followed our recent activity, you already know that we’ve partnered time and again with magazine and newspaper publishers to help enhance the static pages of their publications with digital content. We aided publishers by offering to produce these layers ourselves, but what you may not have known is that some of our more recent projects have been built completely by the publishers themselves.

The last two issues of LINDA. Magazine, including the L’HOMO issue, all enhanced with dozens of buttons? They did that. The vtwonen magalogue with all of its “Buy” buttons? They did it all themselves as well. The same goes for the latest Eppo comic from Senefelder, the VPRO Gids, the NRC.next newspaper and more.

So how did they manage to build augmented reality layers and make their print interactive without any external development assistance? The answer, simply, is the Layar Creator.

Check out some screenshots of the Creator! Click the thumbnails to view larger photos.

The Layar Creator is a self-service web application for activating print pages with digital AR content. Now anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform - all in a matter of seconds. No fancy code work needed, no developers. Absolutely anybody can do it.

There’s no software to install, and the Layar Creator’s intuitive interface makes it easy for anyone to start activating pages right away. The Layar Creator takes advantage of Layar Vision technology, recognizing existing images from the pages of magazines and newspapers without the need for special markers like QR codes.

How to use the Layar Creator:

“I loved how simple it was to use the Layar Creator with our magazine,” says Monique van Beekhoven, web editor for Sanoma Media’s vtwonen magazine. Using their smartphones, readers could instantly order items in the magazine by tapping “Buy” buttons placed on the pages with the Layar Creator by Monique herself. “I really believe that anyone can do it!”

As we explained in our whitepaper on the subject a few weeks ago, early interactive print campaigns with the Layar Creator have already shown promising results. Roughly 1% of readers who discover activated pages are converted from print to digital by using Layar to interact with the pages. And on average, 20% of all digital content displayed in print through Layar is clicked by the viewer.

Having seen these results, several publishers have already signed on to incorporate the Layar Creator into their publishing process going forward. And with such a low barrier to entry, who can blame them?

“At every editorial meeting, we discuss what will be in the printed magazine and how we can connect that content with Layar,” says Jildou van der Bijl, editor-in-chief of LINDA. Magazine, which has already published three issues with pages activated using the Layar Creator.

Today, anyone can get started using the Layar Creator and all of its features for free. Starting August 1st, pricing for top level features will kick in, but for now, anything you create before then will never be charged. A free, ad-supported tier for the Creator will remain as well.

So, please, be our guest! Give the Layar Creator a try and tell us what you think! We hope you’re as excited as we are.

Permalink: www.layar.com/news/blog/391

Email this article
 
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.