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Blog: layar creator

A Smarter, Faster Layar Creator

Chris Cameron February 18, 2013

Today in the Layar Creator, you may notice a few small changes we’ve made that will go a long way to improve your experience.

Tooltips and Pre-Filled Forms

First, you’ll notice that many of the menus for adding a button now have tooltips and pre-filled entries to make them easier to understand. It helps a lot when using buttons like the “Download App” button, in which you need to enter URL links to the App Store or Google Play store. A handy tooltip now walks you through how to find these URLs.

In the example above, a tooltip provides a nice suggestion for helping to sort messages you might receive from users of the “Email us” button.

Easier Purchase of Individual Pages

Below is the next improvement we’ve made today – purchasing pages. Previously if you wanted to purchase individual pages, you had to do so at the moment of publication, only bundles could be purchased on their own outside of publishing. Now, both can be purchased at any time, not just when publishing!

Better Analysis of Pages

And finally, we’ve implemented a system which performs a more detailed check of your images when you upload them. Previously we did a quick check to save time, but a more detailed check is also needed. Now we do both!

When you upload your image, after the first quick check, we now perform a more detailed analysis, but you can already get to work adding content to your pages while we check. You’ll see an “ANALYZING” badge on the thumbnails of your pages until it finishes.

In only takes a few moments, and if your page doesn’t pass the check, you will not be able to use it in the Creator. In most cases (like in the example above), a page will be disabled because it is either blank, or contains text only, but symmetry and repetitive patterns can be tricky as well.

These kinds of images are hard for users to scan and will not result in the best experience for users. Trust us, its for your own good! But chances are your images will be fine and you’ll never see this message.

And more!

These are just the most visible changes we’ve made to the Creator today. We’ve also fixed our share of bugs and made other improvements behind-the-scenes that will make the Creator faster, more stable and more robust. 

Enjoy!

Permalink: www.layar.com/news/blog/458

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Layar SDK Joins Our Interactive Print Product Family

Chris Cameron January 15, 2013

The all new Layar SDK - a toolkit for embedding Layar’s interactive print technology into your own app - joins the Layar App, the Layar Creator, the Layar App Service and the Layar Development Platform to round out our interactive print product family.

Just as the Layar App Service gave brands a white-label solution for interactive print apps, the Layar SDK lets you embed the easy-to-use and robust Layar technology into your very own iOS or Android app. Provide the engagement of interactive print within the context of your brand identity while building and launching the apps all on your own.

Target your audience and installed base with your interactive print content by linking your app to your print products. Now retailers can link the products in their catalog to those in their online stores, magazine and newspaper publishers can treat readers to exclusive digital content in their app, and so much more.

So how does it work? After you design and build your brand’s app (or if you already have one) just create an interactive print campaign with the Layar Creator or the Layar API, hook the Layar SDK into your app to connect it with your campaign, and publish the app!

Interested in the Layar SDK? Fill out this form and leave us your contact details and we’ll reach out to you as soon as possible. You can try out the SDK for 30 days free of charge, after which a fee of $3,250 (€2,500) per app, per year is required for continued use.

Learn more about the Layar SDK here, or dive into the technical documentation to learn the ins and outs.

Permalink: www.layar.com/news/blog/448

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VIDEO: The Power of Print

Chris Cameron January 14, 2013

A video posted by Newspaperswork, a Belgian print marketing platform, is a humorous and interesting take on the power of print to engage its readers.

In it, they provided three ad execs from leading companies with personal chauffeurs for the day so they could focus on reading the paper during their commute. Unbeknownst to the execs, Newspaperswork planned for some interesting, funny and ridiculous things to happen along the way - things that would normally catch your attention.

Bears driving cars, a man on fire, golfers in the medians … the inanity was on full blast just beyond the window of the car. However, in each case, the ad exec had their eyes buried in their newspaper and never noticed any of the antics going on around them.

A funny spin on the engagement of print, but it comes with truth as well. This is just another example of why print is far from dead, because readers are highly engaged with print products while reading.

With Layar’s interactive print technology, print engagement can reach even higher rates. One YouTube commenter sarcastically notes, “I wonder why they didn’t post this video in a newspaper but on the internet.” Well, with Layar, they could have done just that.

Permalink: www.layar.com/news/blog/450

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In 2012, Automakers Loved Interactive Print

Chris Cameron December 21, 2012

From the first days of modern augmented reality experiences, the auto industry was often early adopters, creating fun demos that let autoshow attendees see cool 3D models of cars come to life.

In 2012, a year which saw the birth and emergence of interactive print, automakers continued to stay on the cutting edge, using Layar to enhance newspapers, magazines and other print items with digital content.

Ford and Nissan both launched massive newspaper campaigns, reaching millions of readers in dozens of newspapers in India and Canada, respectively. Nissan’s campaign won Best of Show at the Media Innovation Awards earlier this year, and helped boost their test drives by 65%.

We saw some other great examples this year with very positive results, so below you’ll find a slideshow showing the various automakers, including Mazda, Skoda, Land Rover, Honda and Kia.

Flip through the photos below!

Andy Nock of RTS Consultants, which managed the KIA campaign shown in the slideshow above, had this to say about integrating Layar’s interactive print into the project.

“This was actually done as part of a training event that us at RTS eSolutions completed. We used a number of different markers around the car to highlight particular features. Delegates were able to hover their iPads over the markers to reveal videos, animations and links to more information. It went down really well so I am sure we’ll be looking to use Layar again soon!”

Permalink: www.layar.com/news/blog/447

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How to Add Dynamic HTML Content to Your Print

Chris Cameron December 18, 2012

Last week we introduced some brand new, powerful additions to the Layar Creator - the Twitter Feed, Image Carousel and HTML widgets. Twitter and image slideshows are pretty straightforward, but the HTML widget is full of possibilities.

In order to give you some inspiration for how to make the most of this powerful new tool, we’ve compiled some examples of how you might use dynamic HTML content with interactive print. 

Flip through the photos below to see some of most promising use cases for the HTML widget.

Of course these aren’t the only examples of how HTML can be used in the Creator - the possibilities are nearly endless. Including:

  • Get info with forms - Let readers subscribe to your magazine right from its pages, or let them send feedback about specific content, like mailing the author of an article, with a simple contact form.
  • Cultivate event info - Instead of just telling attendees at your event what’s happening and when, provide live information, like live Tweets or breaking news stories at a big conference!

There are lots of other great examples for how to use HTML, but we want to see you come up with them and place them on your print. It’s really easy to do - just build it in HTML, host the file somewhere, add the link in the Layar Creator and define the frame size.

Check out the end of this video to see how to use the HTML widget in the Creator. 

Permalink: www.layar.com/news/blog/446

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