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Blog: layar creator

How Payments Work in Layar Creator

Chris Cameron August 1, 2012

Two months ago when we launched the Layar Creator, we announced that all features of the Creator would be completely free until August 1st. Well, it’s August 1st, so what’s changing today? What’s free, and what’s not? Here’s a breakdown of answers to these questions and more.

What’s different about the Creator starting today?
From now on, whenever you publish a campaign in the Layar Creator, we’ll prompt you to either pay for the pages you’re publishing (which we call “Pro”), or publish them for free (which we naturally call “Free”).

Why would I pay when I can publish for free?
With Pro campaigns, we’ll provide advanced statistics, the same stats available in the Creator before today. Free campaigns will have only very basic stats. Additionally, Pro campaigns feature zero ads. Free campaigns will display ads in the AR view when viewed with Layar.

How much do Pro campaigns cost?
Each individual page within a Pro campaign costs €15. You can also buy a bundle of 100 pages for €999, a 33% discount on the normal price of each page. Unused pages in a bundle will be saved to your account for use with future Pro campaigns.

How do I pay?
When you publish a page, we’ll prompt you to either pay for each page, buy a bundle, or publish for free. Payments are one-time fees only, not a recurring subscription. You can pay with PayPal or credit card (Visa, MasterCard, Discover, American Express).

Can I edit a purchased page?
Yes! If you publish a Pro campaign you can always go back and edit the content of the pages at no extra cost.

What happens to the campaigns I published before August 1st?
These campaigns will be grandfathered in as Pro campaigns, but we’ll never ask you to pay for any pages in these campaigns. If you add pages to these campaigns after August 1st, they will be subject to the Pro pricing plan. Anything published after today will be subject to the Pro or Free plans. Each campaign must be either fully Pro or Free. Free pages cannot be added to Pro campaigns, and vice versa.

What about Layar Vision layers that I develop on my own?
Usage-based pricing for Layar Vision will discontinue as of today (August 1st) and will be replaced with the Creator Pro pricing system (€15/page, €999/bundle). There will not be a Free option for these independently developed Layar Vision layers built outside of the Creator.

And what about geo-layers with POIs?
Geo-layers will always be free. We only charge to use Layar Vision or Layar Creator.

Have a question and don’t see it here? Check the Layar Pricing page for more details, or contact and let us know!


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How to Create Effective Campaigns with Layar Creator

Chris Cameron July 27, 2012

A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.

We heard loud and clear, so here are a few resources that will help with just that.

Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:

New Instructions Downloads
We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:

  • The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
  • Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
  • Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
  • Logo & Instructions Pack - Download all of the above, and more, in one easy pack!

Video Tutorials
And finally, we’ve continued to create more helpful video tutorials for quick and easy glimpses into using the Creator. So check out the videos below to learn how to use AR video in your campaigns, and a step-by-step guide to exploring and understanding campaign statistics!

How else can we help you? If you have requests, send them to!


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Layar Now Averaging 1M Downloads/Month, 23M Total

Chris Cameron July 11, 2012

Today in Amsterdam, we’re hosting our “Activeer Print” (Activate Print) seminar, which we invited members of the media and publishing industries to learn all about Layar and interactive print.

Our CEO, Quintin Schevernels shared some interesting new bits of data today with the audience in Amsterdam. We’ve been using Distimo Monitor to review our stats, and today we’ve got some exciting stats to share here on the blog as well.

Averaging 1M Downloads Each Month

Layar now averages roughly 1 million downloads of the Layar App for iPhone and Android each month. This is a significant leap from the first quarter of 2012, when Layar downloads averaged around 500k each month.

This increase in downloads parallels several new Interactive Print campaigns in recent months and the launch of the Layar Creator in June. More people are now downloading Layar to interact with their print products.

In our Layar whitepaper, released in May, we mentioned having just over 20 million total downloads all-time for Layar. Later this week, we will surpass 23 million downloads.

Layar Creator Takes Off!

It’s been just over a month since we launched the Layar Creator publicly, and so far we’ve been thrilled with the reception and usage.

To date, over 8,400 editors have started using the Creator, publishing over 4,500 campaigns of interactive print. That’s equal to roughly 125 new published campaigns every day.

Spreading Across the Globe

Traditionally, we’ve seen Layar’s popularity centralized around Europe. Our leading country, however, by a wide margin is the United States. The U.S. continually represents over 20% of Layar downloads. 1 of every 5 downloads is from the U.S.

It towers over any other country. In fact, the U.S. accounts for as many downloads as the combined total of the 2nd through 5th ranked countries - Germany, Spain, Italy and the Netherlands.

The majority of the remaining top countries, in terms of downloads, are in Europe, but recently we’ve seen new countries in new continents join the fray.

The biggest mover? It might be a surprise: Saudi Arabia. Just a few months ago, Saudi Arabia accounted for less than half of 1% of Layar’s total downloads. With just over 2,000 downloads in January, the Middle Eastern country has grown considerably to nearly 40,000 (over 4.5% of all downloads) in June.

Other countries on the rise include Brazil and Chile - our top South American countries. Each has increased its amount of downloads by 300% over the last six months, helping Brazil move among the top countries worldwide.

We feel this represents a globalization of Layar. It’s not just a European phenomenon anymore. Now, our top countries span the globe, across all continents. Check out the Layar Creator and get started with your campaign today!


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How To Use Statistics with Layar Creator

Chris Cameron July 2, 2012

We built in some really great stats into the Layar Creator which you can use to analyze your Creator campaigns. You can see views, clicks and users on the campaign, page and button level, and you can even export the data and play with it yourself.

Below is a short video that shows you all of the features found in Creator stats and how to use them. Have a look!


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Layar Creator Demoed Live at TED

Claire Boonstra June 27, 2012

The following is a post from Layar co-founder and BizDev head Claire Boonstra.

Earlier this week, I was thrilled to have the opportunity to speak at TEDxBinnenhof. It was truly amazing!

450 people were present in the “Ridderzaal,” with HRH Prince Willem-Alexander and Princess Maxima of the Dutch royal family sitting in the first row. 39 Dutch embassies across the globe even had their own livestream viewing party. On Twitter, #TEDxBinnenhof was the #2 trending topic all day!

My talk was well received - I even performed a live demo of the Layar Creator. The crowd seemed very excited and surprised as I added content to the event’s program and it instantly became viewable in the Layar Creator.

Watch the quick, 8-minute video above to see my presentation and the demo of the Creator in action!


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