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Blog: layar

Watch the Entire “Activeer Print” Seminar

Chris Cameron July 17, 2012

Last week we hosted our “Activeer Print” (Activate Print) event here in Amsterdam for close to 100 attendees from the publishing, print and media industries. We were thrilled by the turnout and we’re very thankful for all who attended.

If you weren’t able to make it (and if you happen to understand Dutch) you can now watch the entirety of the event online! We’ve uploaded videos of the presentations (6 in total) to YouTube and embedded a playlist above.

If you’d like to follow along with the slides, you can find those for Raimo and Leonieke’s talks right over here.

Don’t speak Dutch? Still be sure to check out video number 5, a walkthrough of the Layar Creator by own very own Xuan Wang. It’s in English, except for a small bit at the beginning, so be sure to have a look.

Permalink: www.layar.com/news/blog/409

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Layar Now Averaging 1M Downloads/Month, 23M Total

Chris Cameron July 11, 2012

Today in Amsterdam, we’re hosting our “Activeer Print” (Activate Print) seminar, which we invited members of the media and publishing industries to learn all about Layar and interactive print.

Our CEO, Quintin Schevernels shared some interesting new bits of data today with the audience in Amsterdam. We’ve been using Distimo Monitor to review our stats, and today we’ve got some exciting stats to share here on the blog as well.

Averaging 1M Downloads Each Month

Layar now averages roughly 1 million downloads of the Layar App for iPhone and Android each month. This is a significant leap from the first quarter of 2012, when Layar downloads averaged around 500k each month.

This increase in downloads parallels several new Interactive Print campaigns in recent months and the launch of the Layar Creator in June. More people are now downloading Layar to interact with their print products.

In our Layar whitepaper, released in May, we mentioned having just over 20 million total downloads all-time for Layar. Later this week, we will surpass 23 million downloads.

Layar Creator Takes Off!

It’s been just over a month since we launched the Layar Creator publicly, and so far we’ve been thrilled with the reception and usage.

To date, over 8,400 editors have started using the Creator, publishing over 4,500 campaigns of interactive print. That’s equal to roughly 125 new published campaigns every day.

Spreading Across the Globe

Traditionally, we’ve seen Layar’s popularity centralized around Europe. Our leading country, however, by a wide margin is the United States. The U.S. continually represents over 20% of Layar downloads. 1 of every 5 downloads is from the U.S.

It towers over any other country. In fact, the U.S. accounts for as many downloads as the combined total of the 2nd through 5th ranked countries - Germany, Spain, Italy and the Netherlands.

The majority of the remaining top countries, in terms of downloads, are in Europe, but recently we’ve seen new countries in new continents join the fray.

The biggest mover? It might be a surprise: Saudi Arabia. Just a few months ago, Saudi Arabia accounted for less than half of 1% of Layar’s total downloads. With just over 2,000 downloads in January, the Middle Eastern country has grown considerably to nearly 40,000 (over 4.5% of all downloads) in June.

Other countries on the rise include Brazil and Chile - our top South American countries. Each has increased its amount of downloads by 300% over the last six months, helping Brazil move among the top countries worldwide.

We feel this represents a globalization of Layar. It’s not just a European phenomenon anymore. Now, our top countries span the globe, across all continents. Check out the Layar Creator and get started with your campaign today!

Permalink: www.layar.com/news/blog/405

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Sappi’s “What’s Next” Magazine, A Great Layar Showcase

Chris Cameron April 26, 2012

Sappi is the leading European producer of coated fine paper used in magazines, catalogues, books and high-end print advertising. The Belgium-based company has come up with some really cool examples of print AR by augmenting it’s promotional magazine, What’s Next, with Layar.

“At its heart, the purpose of What’s Next Magazine is to show publishers what they can do to add texture and depth to their publications, through paper choice in particular,” says Sappi.

For this edition of What’s Next, Sappi has turned to Layar to show how publishers can enhance their print products. And we’re really impressed at what they created using Layar.

Pages can be scanned with Layar to make the reading the magazine a one-of-a-kind experience. Our favorite addition has to be the translation feature. Articles in one language can be translated to another, and vice versa, suggesting the possibility to truly universal content in print magazines.

Readers can also view videos, follow links to websites and social media, and even fill out reader polls to instantly weigh in on topics. Now that’s a pretty cool and unique use of Layar!

“From a publisher’s perspective, the beauty of using this technology is that readers never stop reading their magazines,” says Sappi. “Scanning the Layar logo with a smartphone immediately brings the reader various forms of complementary content about the subject either in the form of an image, text or even a small movie. Not only that, the technology also enables publishers to provide additional product information for readers, as well as suggesting possible purchases through the app. No need to go to a website; the content appears on your smartphone.”

Have a look below at a video produced by Sappi to show off the new magazine and its Layar integration. And after the jump, give it a try yourself on some example pages from the magazine. You can vote in the poll and try out the text translation!

Read more »

Permalink: www.layar.com/news/blog/382

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Inspirational Business Book ‘Brand Expedition’ Makes Great Use of Layar

Maarten Lens-FitzGerald March 19, 2012

In 2011, author, Martijn Arets, visited 20 inspiring companies around Europe to learn how to build a better brand. The stories and lessons he learned became the book Brand Expedition

What Martijn set out to do was to visit these companies and understand them better. This became reality when he quit his job and went on the road to interview CEO’s, founders and brand managers. He captured his findings on video and shared his experiences by blogging and tweeting while on the road. At each stop, he requested that each CEO ask the next CEO a question on video. To engage more with his growing audience, Martijn asked them to help pick out which company to visit next.  

While Arets set out to capture his expedition in a digital format, he found that a book was the best way to share the stories and lessons. The book he wrote based on his experiences was a great success in Holland, and he set about crowdsourcing an international edition.

To improve upon that success and tie his online content to the book, Arets and Layar teamed up. For the release of the international edition, Arets used Layar to enrich the book with video interviews of the CEO’s pan-company interviews. Each page enhanced with video content has the View with Layar logo, indicating to readers when the special videos are available.  

At Layar, we think it’s a cool book and a great way to use our platform. The videos fit nicely with the printed content of the book. It gives the book experience something extra, which keeps the reader more enaged and in tune with the “how to build a brand” message and lessons.

We are very curious how the readers will like it.

Watch the video below to see how it works.  You can buy the book here to experience for yourself.

Permalink: www.layar.com/news/blog/372

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Augmented Artists: Submit Your Artwork for (Un)seen Sculptures

Chris Cameron February 22, 2012

Almost a year ago we told you about (Un)seen Sculptures, and Australian augmented reality art exhibit at the Surry Hills Festival featuring 3D models created by 13 artists from across the globe. The digital exhibit returns again this year, presented by dLux MediaArts as part of Sydney Art Month, and is currently seeking submissions from artists.

If you’re not sure what a mobile 3D augmented reality art show is, (Un)seen Sculptures describes itself as “a sculpture walk composed entirely of virtual 3D works that have been ‘placed’ at specific geographic locations.” Using Layar, visitors to the exhibit can view the sculptures (and any accompanying media) with their smartphone.

To submit your 3D digital artwork, you’d better act fast, the deadline is this Saturday, February 25th. Essentially, anything that works on Layar should be accepted, but make sure to keep models below 5,000 polygons and, in general, keep any files to a low size to avoid slow load times.

Submissions should include the following:

  • Artist name.
  • Title of work.
  • Any additional subtitles to be displayed in Layar.
  • 200 dpi image of the artwork (for printed promotional purposes).
  • An artist statement of short description of the work.
  • Link to the artist’s website.
  • 3D files of the artwork.
  • Any accompanying media files.

Any submissions or questions should be sent to filmcement[at]gmail.com. For full descriptions of requirements and guidelines for submission, see this PDF. We’re looking forward to seeing what makes its way into the show this year!

Permalink: www.layar.com/news/blog/369

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