Today, Layar has surpassed a huge milestone. The Layar App, the mobile application for iOS and Android which has served as the backbone for the growth of Layar as a whole, has now been downloaded more than 30 million times!

This is a huge moment for Layar and for interactive print. The growth of the Layar Creator and interactive print is evident in the continued download growth of the Layar App across the world. Now the interactive print content created by over 40,000 publishers is easily viewable on an app with over 30 million downloads.

With Layar on 30 million devices and smartphone sales expected to hit 1 billion in 2013 alone, it is clear from these amazing numbers that the world is ready for augmented reality. As hardware technology and internet connectivity progresses, users are hungry for more information and are looking for ways to fulfill this need.

The world is ready with 1 billion smartphones in 2013 and Layar is ready with 40,000 publishers and 30 million downloads. These incredible milestones underscores the fact that interactive print is here and it’s taking the print world by storm.

Are you ready to use Layar to integrate your print and digital channels, add additional revenue to your ad sales and grow consumer engagement? Get started today!

To mark this occasion of 30 million downloads, we’ve put together a report that illustrates some of the key facts and figures and provides a current snapshot of Layar. In it you will find…

• Global download stats
• Real results from our customers
• Interactive print usage stats
• Numbers regarding our robust workload
• And more!

Click here to download our Layar 30M Report!

Thanks to everyone who followed along and to each one of our 30 million downloaders – it’s you who have made Layar into what it is today. Here’s to the next 30 million!

It’s been just a few days short of two weeks since we started counting down the downloads remaining until we hit 30 million! Today we stand just under 200,000 downloads away and we’re fast approaching the goal.

Be sure to follow our progress as we approach 30 million and share interesting facts and stories “behind the numbers” on Twitter with the hashtag #Layar30M. We’ve already posted a bunch, check out the rundown of what we’ve heard so far down below!

And make sure to keep an eye over at Layar.com/30M to read up on everything we post.

4.4 billion operations!

We do a lot of sending and receiving of data, and lots of requests are made to our back-end database. Just last month, our database process 4.4 BILLION input/output operations. That’s a lot of activity!

Layar tattoos!

One enterprising individual as gone as far as to turn a tattoo into interactive “print” (skin?). This goes to show that Layar isn’t just for magazines, but can be on many flat surfaces, including product packaging! 

It’s more than just print!

People are enhancing more than magazines and business cards. Real estate agency Van Santvoort enhanced the walls of their kiosk with help from Layar partner Limebizz. Check it out on the blog.

Elanders is our partner!

We’ve partnered with Elanders UK, part of a global printing firm with production across 4 continents. Their customers include global brands like Jaguar Land Rover, Tesco and Bosch. Read more on the blog.

LOTS of coffee!

According to the computer living inside of our office coffee machine, we consumed over 12,000 cups of coffee last year! We work hard at making the best interactive print solutions out there.

Read more »

As we’ve shown here on the Layar blog, interactive print is really starting to take off across the world. And with it, downloads of the Layar App are soaring to new heights.

We are very close to hitting the 30 million downloads mark, so we decided we’d take this opportunity to share the numbers behind the growth of interactive print in a countdown to 30 million. You can follow the fun on Twitter by following @layar and watching for the #Layar30M hashtag.

30 million is a nice, big number, there is so much more behind it than just downloads of the Layar App. Over the next few weeks, we’ll be telling the story of 30 million with interesting facts, numbers and more – some serious, some for fun, but all true!

You can follow our progress on Twitter, or right here on the Layar homepage. We’ll have a count of downloads updated daily on our homepage and over at layar.com/30m. You can watch as we approach 30 Million downloads and read all of our interesting bits of information about the story behind it all.

When all is said and done, we’ll be publishing a report of all the interesting interactive print data and Layar facts that comprise #Layar30M. For now, if you want more info, or want to share your genius ideas for the future of interactive print? Send us a tweet with the #Layar30M hashtag and let us know!