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What Can Be Done with the Layar Platform? 5 Helpful Usecases

Chris Cameron March 7, 2011

Layar has an extremely diverse community of developers creating augmented reality experiences of all shapes and sizes. To give you an idea of the different things that can be done on the Layar platform, we’ve put together a set of case studies featuring some truly unique examples.



Below are five case studies that show the flexibility and capabilities of the Layar platform and our outstanding community of developers. For each, click the “Case Study PDF” link to view the case study in full.



Layar Augmented Office - Case Study PDF
The Layar Augmented Office is an interactive 3D model that you can literally walk into and access information about the company, layer content, job openings and more.




streetARt - Case Study PDF
streetARt is an iPhone application that displays the public art, graffiti, tags and other forms of street art in your neighborhood. The third-party app uses the Layar Player to embed an Augmented Reality view, but it can also be viewed within the Layar app.



Exile on Your Street - Case Study PDF
Exile on Your Street is the official layer for The Rolling Stones, in promotion of the 2010 Exile on Main Street (Rarities Edition) album. Create and add posters in AR, listen to audio tracks, watch videos, purchase music on iTunes, and more.



The Invisible Artist - Case Study PDF
The Invisible Artist is a 3D Augmented Reality guide to 10 of London’s top contemporary art museums.




UAR - Case Study PDF
UAR (Urban Augmented Reality) displays images and 3D models of the past, future and “what might have been” for architecture in the Netherlands.





You can also find these case studies at any time on our Examples page.

Permalink: www.layar.com/news/blog/242

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The Invisible Artist Layer Guides You Through London’s Art Museums

Adriane Goetz February 15, 2011

Perusing London’s wide array of art museums, a personal tour guide is the ultimate way to augment your experience; so when a charming British artist dandified in a variety of custom suits appears before you at each of London’s top museums offering commentary about its history and architecture as well as a list of exhibiting artists, you find his “presence” pleasant and helpful despite his disarming lack of flesh and bone. 

As you progress from museum to museum, however, you begin to question this “invisible artist’s” motives. 

Artist and Derby University professor John Goto came up with the concept for The Invisible Artist in a period of frustration after being dropped from a gallery’s books. Ruminating over the politics of the art world, where an artist’s visibility requires the approval of a small group of “gatekeepers,” Goto began sketching the headless figures that would eventually become the 3D models in his Invisible Artist layer.

The nature of Goto’s frustration fit perfectly with Augmented Reality’s open space platform because Goto could place his art at any location—or in this case, at any museum he desired, without permission, and anyone (with the Layar app, that is) could see it. The result was a subversive layer satirizing the bureaucracy and lack of diversity of London’s contemporary art scene (notice how the list of exhibiting artists contains the same few names at every museum).

While its derisive nature is clever, the “must-see” factor in this layer is its exquisite 3D modeling. Peering through your mobile phone at these life-sized figures, you can see the shadow behind every fold in the artist’s clothing, the texture of each material, and the soft glow of London’s cloudy sky gently reflected off of each garment.

The Invisible Artist is an excellent example of what can be achieved on the Layar platform with the right combination of skills in the artistic as well as the technical fields. In order to build this layer, Goto utilized his artistic talent to create the 3D models, then colleague Matthew Leach (from whom Goto first learned about Augmented Reality) used his development skills to set up a server, place the models, and program functionality to make for the best possible user experience.

The Invisible Artist is Goto and Leach’s second layer in their Augmented Reality repertoire; their first, West End Blues, explores the history and sounds of London’s jazz and blues musicians. The two have recently become Pioneers in the Layar Partner Network, and you can look forward to more groundbreaking AR content from them in the future.

Permalink: www.layar.com/news/blog/230

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Layer of the week: Avoid criminal areas with the SpotCrime layer

Redactie June 10, 2010

Want to feel safe? Find out if you’re in a safe area with the SpotCrime layer. ReportSee created SpotCrime on the notion that information is power. Next to their website, they launched a paid layer with crime maps, showing crime incident data around you, like crime alerts and reports of shootings, robberies, assaults, thefts, burglaries, arsons and vandalism. We talked to Colin Drane from ReportSee to find out how we can feel safer by using the layer.








Why a Spotcrime layer?



Colin: “The SpotCrime layer allows you to see an augmented reality view of the crimes that have happened in their current location. This allows them to be more aware of their surroundings and helps to prevent becoming a victim. This can be especially useful if you are on vacation in an area that you’ve never visited before. It’s important to know what’s going on around you, and to avoid unsafe areas when you can.”



What can we user do with it?



Colin: “Use the augmented reality view or the list view to learn about crimes in a certain radius around your location. If one of the crime icons is selected, you can read more specific details about the crime event and follow the link to the SpotCrime website.”









‘Why is it worth my $1.95?’



Colin: “It’s only a one time fee, after which you can use the layer at home and any place you travel and become knowledgeable about safe locations. You can’t put a price on peace of mind!”



Other things you’d like to share?



Colin: “Sign up for free email alerts at www.spotcrime.com


The layer currently covers the 300 largest US cities, main cities in Canada and The Netherlands and London.

Permalink: www.layar.com/news/blog/143

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Layar 3.0 launched: 5 cases to show the power of the platform

Claire Boonstra December 1, 2009

Today, we are very proud to present to you version 3.0, with fantastic new tools to enable the already more than 1000 active independent content developers to create AR experiences that go far beyond answering the simple ‘where is…?’ question. This new version allows everybody with basic web development skills to create rich immersive experiences that cannot be replicated on a map, in a traditional browser or in a mobile location based application.



This blogpost explains the new features on a technical level; read on to see five cases to show you what Layar 3.0 can mean for people, organizations and brands.






Architectural showcase: the new Market Hall in Rotterdam



Rotterdam is the Dutch capital of modern architecture. The latest eyecatching project by Provast is the construction of the ‘Market hall‘, a U-shaped building designed by renowned architects MVRDV. Completion is planned for 2014, but visitors and inhabitants can already see how the Market Hall looks like, simply by pointing their phone at its construction site. The 3D model enables the visitor to walk around the building and look inside - as if it was already there.
Layer developed by the Netherlands Architecture Institute (NAi) and in cooperation with IN10



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Storytelling: Beatles Tour



Abbey Road in London has become famous for housing the studio where the Beatles recorded most of their albums, including their final and most successful one, “Abbey Road“. Now it is possible to see Ringo, Paul, John and George back on Abbey Road, simply by pointing your phone at the zebra crossing. After having taken some screenshots with your friend standing next to the Beatles in 3D, you can proceed to the next location on the Beatles discovery tour, which covers 42 locations. The next destination only appears after the previous location has been visited.
Layer developed by AugmentReality.co.uk



abbeyroadreality noweheremanrealitymeaniereality



History comes alive



How often did you wonder ‘how would this place have looked like hundreds of years ago?’, while standing in Rome, Paris or New York. Layar enables re-creation of a long past reality, by displaying ancient photos overlaid on their current location or even by re-constructing the original building. Imagine you can experience the Colosseum back in its original state, see the audience sitting on the benches and hear the lions roar - as if you were teleported to a scene 1000 years ago, simply by holding up your phone and looking around you. Many of such layers are now in development and will go live in 2010.



Art, messages & fun objects



Hold up your phone and see new pieces of art, specifically created for Augmented Reality. Various artists are creating new art and new ways for people to interact with their work. Experience existing or old pieces of art in a completely new context: not in the museum but outside on the city’s main square or in a park. Or see fun objects like zeppelins and UFO’s or even messages and graffiti in unexpected locations.
Layers in development by WinvolveSuperimpose, Hoppala, Muzar.org



superimpose_layar_mondrianzeppelin_22ufo



B2B & personalization



Layar v3.0 features easy login through cookie support, which enables personalization of your layer. This is useful in various ways. Business-to-Business purposes include a closed fleet tracking layer by Masternaut, only visible for employees. It is also useful for social layers: show only the twitterers you follow, tweet from within the layer, or see check-ins from your friends in Foursquare.
Masternaut own layer, Tweeps around layer developed by Squio



login_screen_masternaut_320parked_cars_masternaut_320login1reality-3dtwitter-reply



We are extemely proud of what Layar content developers across the globe have already created with Layar v3.0 - in very little time. This sets the stage for a future in which many dreams come true. Where our reality will be enriched with new objects, specifically designed for Augmented Reality. And where completely new worlds will be created.



We are only at the start of a long journey where developers, users and brands can start to explore the possibilities of this new medium - developing engaging experiences with new ways of interaction and service provisioning.



Layar v3.0 can now be downloaded free of charge from the Android Market and is available for all Android 1.5 and 1.6 devices. We will release a compatible version for the Droid as soon as possible. We have almost finished testing for Android 2.0.
A version for the iPhone 3GS is to follow after Apples approval.



See which version 3.0 layers have been launched today

Permalink: www.layar.com/news/blog/62

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