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Blog: magazine

Net-a-Porter Launches 2nd Interactive Print Issue

Chris Cameron April 18, 2014

Back in February we shared how Net-a-Porter had launched a completely new magazine with Layar’s Interactive Print technology built in from day one. And now we’re happy to share the Summer 2014 issue of PORTER is on newsstands now!

If you’re unfamiliar, Net-a-Porter is one of the biggest names in online luxury retail. It was a unique, but innovative step to enter into the print realm by launching PORTER – it’s not often that online outlets look to expand into print, it’s usually the other way around. But the truth is, Net-a-Porter saw a big opportunity to expand its online retail presence by reaching people where they discover fashion: in the pages of magazines.

With the custom Net-a-Porter app, readers can scan the pages to reveal links and instantly buy the season’s hottest items as they see them in the magazine. Whether checking out new shoes or upcoming summer styles, the latest PORTER provides convenient links back to Net-a-Porter’s online outlet to buy the items.

This month, the one-and-only Lady Gaga graces the cover. Inside, along with all of the latest in fashion, PORTER features interviews with celebs and personalities including “strong women” like Arianna Huffington, Sarah Silverman, Zoe Saldana, Christiane Amanpour and more. Readers can also view bonus videos with their favorite interview subjects by scanning the pages.

And the extra content doesn’t stop there. PORTER also features links on nearly all of its advertising pages for the biggest names and brands in fashion. The ability to provide interactivity to its advertisements means PORTER can upsell its ads and increase its revenue quickly and easily. 

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Net-a-Porter Goes to Print with Layar

Chris Cameron February 11, 2014

Net-a-Porter, one of the biggest names in online luxury shopping, has recently crossed over into print, launching its bi-monthly women’s magazine ”PORTER” complete with interactivity provided by Layar.

It’s a strategic and innovative step for the online fashion giant, and a logical one as fashion remains one of print’s most relevant and successful verticals. Net-a-Porter realized it made sense to get into the print industry as it found that many of its customers were already subscribed to between 4 and 5 fashion magazines.

The new PORTER magazine, launched on February 7th in over 60 countries, not only provides readers with the fashion insight and shopping they know from Net-a-Porter’s online presence – it also includes Interactive Print capabilities from Layar.

“PORTER will not only inspire and inform our reader with world class content but will also offer her the experience and service that she has come to expect, turning inspiration from the page into accessibility within seconds,” said editor-in-chief Lucy Yeomans in an interview with the Telegraph.

Nearly each page of the magazine (over 270 in total!) includes links to purchase products, watch videos, visit webpages and more. Readers need only scan the pages with the Net-a-Porter app, which uses the Layar SDK to provide interactive scanning in a friendly, familiar environment.

You can try it yourself as well by scanning PORTER magazine with the Layar App.


Before and after scanning PORTER with the Net-a-Porter app.


Before and after scanning PORTER with the Net-a-Porter app.

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Elle Magazine Adds Layar in the UK

Chris Cameron August 23, 2013

Katy Perry isn’t the only eye-catching thing in this month’s Elle UK.

Inside the popular women’s magazine, readers will find they can scan pages with the Layar App to discover bonus materials, including links and behind-the-scenes videos.

Here’s what Elle had to say about its latest issue:

“You can bring the web page (pg 40) to life so you can get to the online content direct via your phone, including our behind-the-cover Katy Perry video.

See the Chanel page with the whole world on it? You can scan the page and see every look from that show while you’re on-the-go.

And that’s not all – you could also win a beauty goody bag, worth £200. All you need to do is head to pg 314 and find the hidden beauty video using your Layar app. Tweet @ELLEUK using #ELLEsept and the name of the video for your chance to win.”

With the Layar Creator, brands can easily add digital interactivity to print in just minutes! Learn more here!

Check out what readers can see with Layar in the September issue of Elle UK below. To see more great examples, visit our new Inspiration page!

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New German Magazine MEET Launches with Layar

Chris Cameron June 20, 2013

A brand new magazine from Hubert Burda Media, Germany’s largest magazine publisher, has launched complete with Layar’s interactive print from the start.

The magazine – MEET – is a lifestyle publication aimed at male “foodies,” and launched with a circulation of 70,000 earlier this month. Readers can use Layar to scan the pages of the magazine – filled not only with man-centric recipies, but also manly lifestyle suggestions – to gain access to bonus digital content, including shopping lists and videos.

The inclusion of interactive print in a newly launched title from the start is a strong indicator of the growth in popularity of Layar’s technology and interactive print as a whole. We’re very excited to see continued growth into the German market, especially with a brand new title such as this.

The magazine is published by Burda Community Network, part of Hubert Burda Media which is a leading German publisher and printer. It’s a huge sign of approval for interactive print to have such a large publisher unveil an entirely new brand with Layar’s technology.

You can find MEET and Eat Like a Man on newsstands in Germany now!

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Inc. Magazine Connects Print and Digital with Layar

Chris Cameron June 4, 2013

The widely read business magazine Inc., famous for its annual “Inc. 500” list of the fastest growing companies, has begun enhancing its pages with interactive print using the Layar Creator.

Inc. not only boasts a 700,000+ magazine circulation - it also has a bevy of digital content on its popular website and blogs, supplementing the material featured each month in the magazine. With the Layar Creator, Inc. is able to connect these two large markets, bringing the additional digital content to the printed page and to its massive reader audience.

“It’s all part of our effort to find new ways to tell the stories of entrepreneurs and, in ways that no one else can, to tackle the issues that matter most to them,” said Eric Schurenberg, editor-in-chief of Inc.

In the recently released June issue, readers can scan pages of the magazine to see video interviews with some of this year’s overachieving “30 Under 30” entrepreneurs, a welcome video from editor Eric Schurenberg, dynamic advertisements and more.

“Thanks to Layar, we are able to increase the engagement of our readers within editorial while taking advantage of new forms of mobile e-commerce with ads,” said John Tebeau, Publisher of Inc. “Integrating this technology into the pages of Inc. puts the magazine at the forefront of reader engagement opportunities – something that’s prized by both our readers and our marketing partners.”

The latest issue of Inc. is another fine example of how the Layar Creator is the perfect solution for bringing together the two worlds of print and digital. As the popularity of interactive print continues to grow, Inc. is helping lead the way amongst a growing list of U.S. magazines choosing Layar.

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