Layar
Part of the Blippar Group

Blog: magazine

Sappi’s “What’s Next” Magazine, A Great Layar Showcase

Chris Cameron April 26, 2012

Sappi is the leading European producer of coated fine paper used in magazines, catalogues, books and high-end print advertising. The Belgium-based company has come up with some really cool examples of print AR by augmenting it’s promotional magazine, What’s Next, with Layar.

“At its heart, the purpose of What’s Next Magazine is to show publishers what they can do to add texture and depth to their publications, through paper choice in particular,” says Sappi.

For this edition of What’s Next, Sappi has turned to Layar to show how publishers can enhance their print products. And we’re really impressed at what they created using Layar.

Pages can be scanned with Layar to make the reading the magazine a one-of-a-kind experience. Our favorite addition has to be the translation feature. Articles in one language can be translated to another, and vice versa, suggesting the possibility to truly universal content in print magazines.

Readers can also view videos, follow links to websites and social media, and even fill out reader polls to instantly weigh in on topics. Now that’s a pretty cool and unique use of Layar!

“From a publisher’s perspective, the beauty of using this technology is that readers never stop reading their magazines,” says Sappi. “Scanning the Layar logo with a smartphone immediately brings the reader various forms of complementary content about the subject either in the form of an image, text or even a small movie. Not only that, the technology also enables publishers to provide additional product information for readers, as well as suggesting possible purchases through the app. No need to go to a website; the content appears on your smartphone.”

Have a look below at a video produced by Sappi to show off the new magazine and its Layar integration. And after the jump, give it a try yourself on some example pages from the magazine. You can vote in the poll and try out the text translation!

Read more »

Permalink: www.layar.com/news/blog/382

Email this article
 

LINDA. Augments Its 2nd Issue with L’HOMO.

Chris Cameron April 24, 2012

A few months ago, we proudly announced our partnership with LINDA. magazine to augment the pages of its special issue with “Oprah-style” giveaways. Now, LINDA. and Layar are coming together again for another special edition: L’HOMO.

L’HOMO. is an anual special issue from LINDA. that focuses on culture, issues and awareness of the gay community. In past years, cover shots and interviews in the magazine have sparked debate about the taboos of homosexuality in pop culture, sports and politics.

This year, LINDA. has augmented the L’HOMO. issue with Layar, allowing readers access to social media connections, instant shopping options, extra videos and even - yes - explicit content.

Scanning the cover and photos of interviewees provides links to Twitter and Facebook. Quickly see tweets about L’HOMO. and connect with the people in the magazine. While flipping through ads and descriptions of cool products, you can now quickly tap a “buy” button to be taken instantly to a webshop on your phone.

And in one eye-catching example, you can access rather explicit content, as one male model bares all… yes, all! See if you can find which page holds the surprise.

The L’HOMO hits magazine stands tomorrow, April 25th. To give it a try right now, scan the pages after the jump to view what the magazine has to offer. And for more, check out the video below!

Read more »

Permalink: www.layar.com/news/blog/380

Email this article
 

Shop Directly from the New vtwonen Magalogue

Chris Cameron April 16, 2012

Click here to read the Dutch press release!

Layar has teamed up with popular Dutch home decor catalogue vtwonen to help change the way readers make purchases.

With the latest vtwonen “magalogue” (a combination magazine/catalogue), readers can scan the pages and instantly buy the items they like.

Items for sale in the pictures appear with a button to purchase the items when scanned with Layar. The links take readers directly to vtwonen’s mobile shopping site where they can instantly purchase the items and pay with PayPal. It’s also easy to just add items to a shopping cart and save them for later.

Anita Beijl, marketing manager for vtwonen, calls the Layar implementation the “ultimate print shopping experience,” and adds that Layar makes it easy to quickly expand the brand to new platforms.

Try it yourself on the vtwonen magalogue, available today, or simply test one of the pages after the jump. Check out the video below to see the magalogue in action! And for those that speak Dutch, be sure to watch our interview with Martijn van der Neut of vtwonen!

Read more »

Permalink: www.layar.com/news/blog/378

Email this article
 

Layar and Speakers Academy Partner to Engage Magazine Readers

Chris Cameron March 5, 2012

Speakers Academy, a leading management agency that represents professional speakers across the globe, has embedded Layar into its biannual magazine and speaker catalogue.

In the new Spring 2012 issue, interviews and profiles of featured speakers are accompanied by “View with Layar” logos on the pages of the magazine. Scanning these pages displays bonus videos, giving readers a look at the speakers in action.

“It’s very hard to explain in the text what they can expect,” said Speakers Academy commercial director Rene Warmerdam of the difficulties of showcasing speakers in the print medium. “Now, when using Layar, [they] immediately get access toward the video that explains it all. It really, really helps.”

The magazine also features a full page Layar ad in the front which explains how readers can scan the pages to view additional content. The “View with Layar” logo is our way of signaling to readers that they should scan pages with Layar. You can learn all about the logo here, including links to download the logo.

We visited Speakers Academy headquarters in Rotterdam recently to talk with Rene Warmerdam. Check out the video below to see the details of how the magazine has adopted Layar to engage its print readership.

Permalink: www.layar.com/news/blog/370

Email this article
 
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.