Earlier this year, we featured Layar Partner Network member Magnetic London in our Partner Spotlight, showcasing some of the amazing campaigns the agency had launched in 2014. So far, 2015 is turning out to be a big year for them as well.
In February, Magnetic London was appointed as the official designers for Istanbul Chamber of Commerce’s “Istanbul Pavilion” at MIPIM (The International Market for Real Estate Professionals) by THEPARTNERS, the executive producer of the campaign. MIPIM is the world’s most prestigious real estate exposition, held in Cannes, France. To help advance the event’s theme of “Digital Revolution,” the agency heavily incorporated Augmented Reality with Layar into the pavilion experience.