Layar has been judged the winner of two prizes at the Mobile Premier Awards, at Mobile World Congress. Layar was voted the Best Start Up in Marketing and Best Start Up in Entertainment. The Mobile Peer Awards is a key event organized around the Mobile World Congress in Barcelona.  A jury of industry experts chose Layar from over 90 leading Mobile Startups, and we are honored to be the only company to win two awards.

The prize for best startup in Mobile Marketing is granted in partnership with the Mobile Marketing Association.  The prize for Mobile Premier Award in Entertainment is handed out in partnership with the Mobile Entertainment Forum

“We have been enormously impressed by the innovation behind Layar and can see great potential in the application for brand mobile marketing initiatives globally,” said MMA MD for EMEA Paul Berney.”

“Layar stood out in particular for providing easy accessibility for third parties to enable greater usage and uptake of augmented reality, an area identified as one of MEF’s top ten mobile media trends for 2010. said Rimma Perelmuter MEF Executive Director.”

“This year’s competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen and organizer of the Mobile Premier Awards. “Layar is a great representative of the new generation of innovative startups.”

We at Layar are very thrilled and honored to receive these awards.