Certified Layar partner Lumenal Code has teamed up with design team Acme Scenic to produce interactive AR murals for a Nike sales conference in Las Vegas.

The installation, which took place at the Red Rock Casino and Resort, consisted of 5 murals, each approximately 12′ tall, with LED lighting embedded in channels within the murals. When attendees scanned any of the murals with the Layar App, they came to life with interactive animations educating them on new digital sales tools, as well as behind-the-scenes videos of how the murals were created.

“The purpose of our installation at the conference was to provide a fun, artistic introduction to this new set of digital tools,” says Lumenal Code. “Every night, while attendees slept, we updated the content so the next day they had a completely new experience scanning the murals.”

“The animations contained links within them that brought you to one-pages about the digital sales apps, as well as information about an on-going raffle that had the answers hidden within the murals,” the company adds. “There was also a link a series of behind-the-scenes illustrations and time-lapse video showing the creation process for the murals.”

You can learn more about this installation over at Lumenal Code’s website where they have more photographs of the murals and example of the behind-the-scenes video.