Each year the bank gives out calendars to current and new customers, and this year scanning the calendar with the Layar App reveals extra digital content. Work Actually has commissioned portraits of Thailand’s King, Bhumibol Adulyadej by artist Atelier PorChong to feature in the calendar.
Scanning the portraits plays music composed by the King himself, who is actually an accomplished jazz saxophone player. A total of 800,000 calendars have been printed and distributed to bank branches, including 450,000 hanging calendars and 350,000 desk calendars.
So far the calendars have been a great success in Thailand, attracting hundreds of thousands of pageviews and interactions. What’s even more impressive is the average user is scanning over-and-over, with an average of 10 pageviews and 8 interactions per person. It’s only a few weeks into the new year and already around 3% of the calendars have been scanned, based on unique users.