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Blog: orange

New Layer Roundup: Nerds, Celebs and Bus Stops

Chris Cameron July 11, 2011

Every day we see lots of great new layers published on the Layar platform, so we thought we’d give you a quick heads-up on some that caught our attention lately. Layar is used in many ways all over the world, and here’s three layers that demonstrate this well.



Night of the Nerds - The Netherlands



NEMO, the science center located here in Amsterdam, is hosting a sequel event to last year’s first Night of the Nerds. The event features clinics, speakers and, of course, people doing science! To promote this year’s installment, NEMO has created a promotional layer that features a 3D spaceship trailing a banner for the event behind it. The theme from “The Twilight Zone” plays as you focus on the spaceship, which hovers over the location of NEMO.



Celebrity Homes - United States



Forget buying one of those over-priced star maps the next time you’re touring Hollywood, this layer has all you need. Want to join the paparazzi and stalk celebrities, but need helping tracking them down? Then look no further than the Celebrity Homes layer, available in the U.S. for all your star gazing desires. Each of the over 300 locations are in either Hollywood or Beverly Hills, and feature a link to further information about the occupant of the home. If you’re in the area, go hunting for actors, athletes and rock stars and send us your screenshots!



Autobuses Málaga - Spain



In Spain, the EMT (Spanish transit authority) and Orange have teamed up to provide bus riders with a layer featuring the location of bus stops in the city of Málaga. Now residents and visitors to the Spanish city can easily find the nearest bus stop, and as an added bonus, can view the estimated wait time for the next bus. The layer is part of a commitment to sustainability and innovation on the part of the EMT, and they hope the layer will attract more users to the bus system.

Permalink: www.layar.com/news/blog/313

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Orange Uses Layar to Help Customers Find Stores in Spain

Chris Cameron December 3, 2010

With Black Friday and Cyber Monday behind us and December in full swing, it’s officially holiday shopping season. With that in mind, Orange España - one of the largest telecom providers in Spain - has decided to use Layar to help its customers find their way to retail locations. This marks the first time a telecom provider in Spain has used Augmented Reality in its marketing and promotions.



The layer is called “Tiendas Orange” (or “Orange Shops”) and is available to view in Spain. When using the layer, iPhone and Android users will be able to find Orange retail locations using Layar’s Augmented Reality view as they hold their phones up and look around.



Using Layar to locate various POIs in the real world is one of the tried and true use cases for Augmented Reality, but Orange - the 7th largest telecom provider in the world - has taken things a step further. When users locate the nearest store, they will also be able to view promotional materials, coupons and enter contests to win prizes like digital cameras, GPS receivers, camcorders, DVD players and more.



“With this launch, Orange, as a company committed to innovation applied to customer satisfaction, offers a new way of relating directly and intuitively through its commitment to augmented reality technology,” says Alicia Calvo, Director of Innovation at Orange España.



If you’re in Spain, be sure to use Layar look up the “Tiendas Orange” layer to find locations and view deals and promotions from Orange España.



Layer: Tiendas Orange
Location: Spain
Required: iPhone or Android device
More info: Orange.es
Developer: Orange

Permalink: www.layar.com/news/blog/210

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