Back in April when we launched paid layers and the world’s first Augmented Reality content store, we took baby steps. At launch, users in just four countries could purchase content on Layar, and since then we’ve slowly added a handful of other countries.

Today we are proud to announce that we’ve increased the availability of paid layers more than twentyfold. Layar users can now purchase paid layers via PayPal in 179 countries worldwide, leaving roughly a dozen countries from complete global availability. Paid Layar content can now be marketed to users in nearly every nation in the world.

While the global expansion of the Layar Payment Platform will provide more users with access to premium content on Layar, it also is a terrific opportunity for publishers and developers to sell their Layar content to a broader audience.

“An important and long-awaited update regarding our Payment Platform has been implemented this week giving developers and publishers a truly global opportunity to market paid layers,” says Gerben Klop, Product Manager of the Payment Platform at Layar. “This global coverage provides a unique opportunity to create and offer both local and international paid Augmented Reality experiences. I am sincerely looking forward to working with the new projects including new Paid Layers.”

At Layar we are dedicated to providing the tools necessary to help developers, publishers and brands create impactful mobile Augmented Reality experiences. With this global expansion of the Payment Platform, we are now able to bring paid layers to more users worldwide, broadening the audience for content creators to market their premium layers.

Check out this video which shows you just how easy it is to purchase paid content on Layar.