Since 2005, GUP Magazine – the Guide to Unique Photography – has been publishing its inspiring magazine of photography, and more specifically: art photography. In its most recent issue, which centers on photography in Los Angeles, GUP has brought its collection of astounding photography to life with interactive print.

Click here to scan the cover of GUP Magazine!

A special motion-graphic animation on the cover (created by Marija Danilovic, see above) featuring Angelina Jolie welcomes readers to the issue. Inside, as readers flip through the various photographers’ galleries, they can scan the pages to view video documentaries, films and trailers for a behind-the-scenes look. 

“We decided to add interactive elements to the magazine because it adds an extra layer to our current content,” says Peter Bas of GUP Magazine, who calls the Layar Creator “quick, cheap and easy.”

With the Layar Creator, its easy to quickly link extra digital content to print pages, increasing reader engagement and opening doors to new, digital commerce opportunities for publishers.

“Most of the featured photographers also film their projects nowadays,” adds Bas. “In a magazine it’s impossible to show this, but with Layar’s technology it is. The additional layer is a direct enrichment to the content of the magazine and to the reader experience.”

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Whether you’re a pro yourself, or your own photography skills begin and end with Instagram, everyone has looked at an incredible photo and wondered “How’d they get it to look like that?!?”

Multi-national camera and lens manufacturer Nikon is committed to answering that question in order to help less experienced photographers improve their skills, and (much to our delight) they’ve used Layar to create a mobile Augmented Reality experience aimed at educating amateur photographers.

Nikon Spots is a collection of photographs taken throughout the Netherlands (mostly Amsterdam and Rotterdam, at the moment), by members of Nikon Professional Services (NPS), that are geo-located to where they were shot. Each photo includes details about the camera settings used to take it as well as tips regarding position, composition, light and more.

The layer creates a highly-informative mobile experience regarding how to shoot a great photograph in your current surroundings, but if you want to see the full-sized photographs the content is also available on the Nikon Spots website.

Nikon’s NPS photographers will be continuously adding photographs to the layer in these cities and more, so there’s always something new to learn! You can also “Like” their Facebook page to get notifications when new spots are added.