One of the things that makes Augmented Reality unique from other mobile and digital technologies is that it is by its very nature inherently interactive. The blending of digital information with the real world makes for truly immersive experiences, and a new promotion in Dublin, Ireland is taking advantage of this in a big way.
For the grand opening of COPĀN, a new café bar modeled in the style of the ancient Mayan civilization of the same name, a week-long mobile scavenger hunt called “Find COPĀN” is being held. Players must use clues to track down the game’s treasures, which can be unlocked using Layar. The first person to find the treasure each day is awarded one of many of the contest’s prizes, which include iPads, laptops, TVs, cameras, and even a vacation in South America.
You can join the fun by visiting the Find COPĀN website on your Android or iPhone where you can sign up or login with your Facebook account. The website tracks your status and lets you access the “Navigator” which launches Layar and opens the “Find COPĀN” layer. Each day, clues regarding the whereabouts of the day’s prize are provided in the app, in a local newspaper and over the air on a local radio station.
Navigate around Dublin using Layar to find tombs, earn points and possibly unlock the treasure chest to win a prize. The game is going on now and lasts only through this weekend, so if you’re in the Dublin area, search for “Find COPĀN” in Layar and join the Augmented Reality scavenger hunt!