San Francisco Zero: real-world gaming.

One of the great things about Augmented Reality games is that they encourage users to get out in the real world, move around and sometimes even interact with others face-to-face (gasp!).

The mission-based game SFZero (San Francisco Zero) takes real-world gaming even further, transforming its users’ city, country and really the entire world into a playing field where creativity, guile, collaboration and imagination are rewarded with points, level-ups, badges and notoriety. While the game’s actual AR usage is fairly limited, we still think it’s a cool example of how to merge the video game world with the real world.

SFZero started in San Francisco in 2006 by friends Sean Mahan, Ian Kizu-Blair and Sam Lavigne, who had recently moved to SF from Chicago. Their goal was to get players to venture out into the city independently, make new discoveries and test personal boundaries; the result was an open-source, collaborative production game that has spread to countries across the world.

One player presents her “Fortune Not Cookies” in the form of hollowed-out eggshells.

In SFZero, players earn points by completing real-world tasks (referred to as praxis upon completion) that generally involve exploring the city, interacting with strangers, or creating some form of “public art.”

For example, “The Things We Bury For Our Friends” task requires a player to bury some sort of “treasure,” then send another player (the two must not know each other) hints, photos, etc. to find it. Another task, called “Fortune Not Cookie” requires that players put fortunes into non-traditional fortune telling objects.

Players must submit proof of completing the task, such as photos or video, to the SFZero website. The geotagged proof is added to the SFZero layer, where others can see the name, date and time the task was completed as well as the player who completed it. The layer can also launch the SFZero website for more details, comments, etc. on the completed task.

So far, more than 6,000 players have completed more than 13,000 tasks around the world. The game is almost entirely run by its players, who create tasks and moderate completions. The game is more fun the more players there are in any given city, so join SFZero and become the best tasker in town!

If you have watched the beautiful, brand new Layar video which we introduced yesterday then you undoubtedly spotted a very interesting layer found only in San Francisco. No? Missed it? Well then be sure to re-watch the video and scrub to around the 48 second mark.

See it now? The layer is called “Historic Market St.” and it was produced by bigBigBang. Using public domain archival footage from 1906 (okay, not exactly 1899, but I was only seven years off), this layer allows you to take a leisurely stroll down Market Street in San Francisco and view video clips showing what the street looked like over 100 years ago.

The video was shot from a camera placed on a street car, providing an interesting point-of-view as the car rolls east down Market Street. The street is filled with people milling about, children running, chaotic horse-drawn buggy traffic jams and these radical new inventions terrorizing the streets - automobiles!

As you walk down Market Street, different segments of the video begin playing, unveiling the early days of the centuries-old street right before your eyes.

The video is part of the archives of Rick Prelinger, a filmmaker and archivist whose massive collection was acquired by the U.S. Library of Congress in 2002. Many of the films of the Prelinger Archives were placed into the public domain by way of the Internet Archive, including the video featured in the Market Street layer.

The Prelinger Archives contain over 60,000 advertising, educational, industrial and amateur films - over 2,000 of which can be accessed on the Internet Archive. Wouldn’t it be great if some enterprising individual decided to gather these films, geotag them and place them in a database connected to a layer? History would come alive on more streets in more cities, not just one main drag in San Francisco. We at Layar think this would be a terrific project.

Looking into the past is one of the truly fascinating and thrilling uses of Augmented Reality as we mentioned not long ago with the use of historic photographs in Layar. Historic Market St. allows you to immerse yourself in the San Francisco of 1906 - just watch out for those darned horse-drawn buggies and crazy drivers!

To view the entire 1906 Market Street film (all 14 minutes of it), be sure to visit the Internet Archive where the video is available to watch or download.

It was over a year an a half ago when Layar co-founder Maarten Lens-FitzGerald posted a video to his YouTube account revealing details of the world’s first augmented reality browser. Today that video has been viewed more than one million times, so we thought it was time to refresh it for 2011.

Today, we are very excited to introduce a brand-spankin’ new video that expresses the vision and philosophy of Layar. Produced by the wonderful people at Campfire Creative, the video below features interviews with the Layar co-founders as well as examples of the impactful augmented reality experiences that live on our platform today.

Some of the really great layers featured in this beautifully-made video include:

• Tweeps Around, by TABworldmedia


• Historic Market Street, by bigBigBang


• In-N-Out Locations, by Dutchcowboy & AugmentReality


• Woomba Mania, by Superimpose / Hoppala


• Hostage Ware Shop, by HPSC

Please feel free to spread this video around, embed it on your website or share a link with your friends on Facebook, Twitter or other social networks. If you would like to download the video, simply follow this link (Right click and choose “Save Link As”).

I have just arrived in lovely SFO!

In the months towards building up a permanent Layar presence in the Bay Area, you will see one of us Layar founders and Management Team around more frequently.

If you would like to meet me this week, here is where you can find me:

Tuesday and Wednesday: Paypal X Innovate event
I will be giving a short presentation during the keynote on Tuesday morning starting at 10am, introduced by Osama Bedier.

In the afternoon at 3pm, I will be joining a panel hosted by Tim Chang on emerging mobile business models.
If you’re at the event and you’d like to talk to me on Tuesday afternoon or Wednesday morning, please come and find me or ping me: claire@layar.com or @claireboo on twitter.

More info: Paypal X Innovate event, Moscone Event Center, San Francisco

Big Big Bang, a Layar Partner Network member in the Bay Area, created a few layers especially for this event

Thursday afternoon: Layar workshop
We are hosting a small and intimate workshop for Layar developers, to go in-depth on the commercial and conceptual aspects of the platform. We can host a maximum of 30 people at The Hub. There are only a few more seats left. More info and rsvp here. Time: 2pm-6pm, The Hub, San Francisco

Thursday morning & Friday morning: time for meetings
My agenda is already quite packed but I still have some room for a quick meetup. Please ping me if you want to meet:
claire@layar.com or @claireboo on twitter.
You can also contact Meghan Hughes, who runs our PR in SFO: “Meghan Hughes”

I will fly back home on Friday afternoon. But will be back soon!
Claire