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Blog: sdk

Add AR to Your App with Our Mobile Augmented Reality Development Kit

Chris Cameron October 21, 2015

There’s been a bit of turbulence in the Augmented Reality (AR) space lately with Metaio being acquired by Apple and Qualcomm selling its Vuforia business. Customers are understandably worried about the future of the AR market.

Here at Layar, since joining forces with Blippar in 2014, we’ve been able to continually provide top-quality, stable services and solutions. One of the key areas we’re very dedicated to is our Augmented Reality software development kit, the Layar SDK. We’re very proud to say that Layar SDK will continue to be a very important product for us going forward.

With the Layar SDK, you can quickly and easily embed our Augmented Reality technology into your existing mobile app, giving you the ability to create a custom AR experience for your users within your app.

House of Fraser, one the U.K.’s largest premium department store chains, recently integrated the Layar SDK into its apps to offer customers a unique mobile shopping experience with AR. In creating what he called an “experience that transcends the mobile web,” CCO Andy Hardin praised the Layar SDK, which the company was able to integrate “quickly and seamlessly.”

The Layar SDK is a powerful tool for mobile Augmented Reality development. With it you can embed your own AR content in your app, whether it be scannable “Vision” AR, or location-based “Geo” AR. You can even use our PhoneGap plugin to seamlessly integrate the Layar SDK into your app development workflow.

Layar has many solutions to fit your needs, and the Layar SDK is just one of them. You can learn more about our AR technology solutions here, or download and share this handy one-page PDF.

Permalink: www.layar.com/news/blog/587

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U.K. Department Store Chain House of Fraser Gives Customers Unique Shopping Experience with Layar SDK

Chris Cameron September 29, 2015

House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

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Permalink: www.layar.com/news/blog/585

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Making the Switch from Metaio? We’ve Got You Covered

Chris Cameron July 6, 2015

Just over a month ago, the news broke that Metaio, a fellow Augmented Reality provider, had stopped selling its services and had been acquired by Apple. Since then we’ve received a lot of messages from Metaio users inquiring about what Layar has to offer. With that in mind, we’ve created a helpful guide for anyone looking to transition from Metaio.

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Permalink: www.layar.com/news/blog/581

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Layar SDK Now More Customizable Than Ever!

Chris Cameron March 2, 2015

At Layar we’re proud to help bring Augmented Reality to the masses by making it quick and easy to create a unique interactive experience, but we also know it’s important for brands to maintain their identity. That’s why we have the Layar SDK, which allows anyone to embed the awesome power of the Layar App into their own iOS and Android apps - and today, this tool got a big upgrade!

The newly updated Layar SDK is now even more powerful, and even more customizable with a bunch of new options to craft your own unique AR app experience. We’ve listened to loads of feedback from SDK users and those interested in using it to help us implement some of the most sought-after features from an AR app SDK. Here’s a rundown of what’s new.

Even More Custom Interface Options
Now you can completely disable the Layar UI and create your own interface that matches your style and goals. We’ve also made it possible to add new features like a Screenshot button, and you can choose to hide or show other features like loading indicators, the audio player bar and the replay button at the end of AR videos.

More Control of Pop Out Behavior
By far one of our most requested features, you now have much more control over how the Pop Out feature behaves. You can choose whether the Pop Out view is 2D or 3D, whether the reference image is shown or hidden and you can allow content to automatically reattach to the reference image when tracking resumes. Check out this video example to see what we’re talking about.

Infinitely Looping Video
Your AR videos don’t have to end with a replay button. Instead you now have the option to allow them to loop infinitely.

Enhanced Workflow Plugins
We’ve created a plugin for the popular PhoneGap open source app development framework, making it easy to add the Layar SDK to your workflow. Check out our PhoneGap tutorial for help using the plugin. And for Android SDK users, we’ve also added support for Android Studio to make the SDK easier to use.

Interested in using the Layar SDK to make your very own Augmented Reality app? Learn more here and get your hands on the SDK for free right now!

Permalink: www.layar.com/news/blog/574

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Zalando Adds Layar SDK to iOS App for Special Holiday Issue

Chris Cameron November 26, 2014

Zalando, Europe’s leading online-only shoe, fashion and accessory retailer, has integrated Layar’s technology into its iOS app to provide an exclusive Augmented Reality experience with the holiday issue of Zalando magazine for users in Germany, Austria and Switzerland.

15 pages within the magazine have been made interactive, giving readers a unique print-to-digital shopping experience that connects items in the magazine with their digital counterparts on the Zalando website. A variety of Augmented Reality features wow readers as photography comes alive with behind-the-scenes videos, and 360-degree experiences give them new views of top products, and much more.

Using the Layar SDK, Zalando has incorporated Layar’s Augmented Reality and Interactive Print technology directly into its own existing app for iOS in Germany, Austria and Switzerland. By keeping users in the same app, the Layar SDK enables a more familiar interface for Zalando’s readers to experience the interactive AR elements of the magazine.

“This new feature is a great opportunity to offer our customers additional inspiration for gifts, festive outfits or even their own wish list,” said Arne Schepker, Vice President of Brand Marketing at Zalando (translated from the company’s German press release). “With videos, music and 3D views, we encourage interaction with our customers and make our brands and products even more vivid.”

Users can download the Zalando iOS app at http://www.zalando.de/zalando-apps/.

Permalink: www.layar.com/news/blog/559

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