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Blog: sdk

Net-a-Porter Goes to Print with Layar

Chris Cameron February 11, 2014

Net-a-Porter, one of the biggest names in online luxury shopping, has recently crossed over into print, launching its bi-monthly women’s magazine ”PORTER” complete with interactivity provided by Layar.

It’s a strategic and innovative step for the online fashion giant, and a logical one as fashion remains one of print’s most relevant and successful verticals. Net-a-Porter realized it made sense to get into the print industry as it found that many of its customers were already subscribed to between 4 and 5 fashion magazines.

The new PORTER magazine, launched on February 7th in over 60 countries, not only provides readers with the fashion insight and shopping they know from Net-a-Porter’s online presence – it also includes Interactive Print capabilities from Layar.

“PORTER will not only inspire and inform our reader with world class content but will also offer her the experience and service that she has come to expect, turning inspiration from the page into accessibility within seconds,” said editor-in-chief Lucy Yeomans in an interview with the Telegraph.

Nearly each page of the magazine (over 270 in total!) includes links to purchase products, watch videos, visit webpages and more. Readers need only scan the pages with the Net-a-Porter app, which uses the Layar SDK to provide interactive scanning in a friendly, familiar environment.

You can try it yourself as well by scanning PORTER magazine with the Layar App.


Before and after scanning PORTER with the Net-a-Porter app.


Before and after scanning PORTER with the Net-a-Porter app.

Permalink: www.layar.com/news/blog/528

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Introducing the new Layar SDK with Geo!

Chris Cameron October 24, 2013

We’ve released a big update to the Layar SDK, which lets you easily embed AR and interactive print functionality into your own mobile apps.

As the popularity of AR and interactive print continues to grow alongside mobile innovation, more and more consumers across the globe are looking for instant, real-time data about their surroundings. Layar’s widely popular Geo Layer technology allows location-based information to be displayed in a “heads up” augmented view of the real world. Popular examples include Funda, a collection of local real estate properties, and archINFORM, which displays architectural information for nearby buildings.

Brands have been turning to the Layar SDK solution to provide their own custom interactive print app experience to customers while maintaining their brand identity. Now, brands can also use the SDK to display relevant, real-time location-based data with the inclusion of Geo Layers.

With the new Layar SDK, either scannable content or Geo Layers can be used on their own, but when used together, the combination of opens up exciting new possibilities. Imagine scanning an ad for a shop to see a Geo Layer of nearby locations, or viewing the locations of nearby events by scanning an event calendar.

But that’s not all that’s new. Here’s a breakdown of what’s included in the new Layar SDK…

Location-Based Geo Layers
In addition to scannable images, you can now also use the SDK with Geo Layers, which are great for displaying location-based content like nearby shop locations, real estate information and more! When used together with scannable content, the combination opens up exciting new possibilities. Imagine scanning an ad for a shop to see a Geo Layer of nearby locations, or viewing the locations of nearby events by scanning an event calendar.

New Layar 8.0 Look and Feel
The SDK has been updated to including the more responsive and user-friendly “Scan” animation, which has shown to not only “wow” users but also help them keep their device correctly pointed at the scannable content. The SDK now also includes improved feedback messages which help users achieve better results with the application.

Enhanced Options and Functions
Brands will now be able to more deeply integrate the Layar SDK into their own apps by making use of new advanced features. App developers can create a history of recently viewed content for the user, implement their own custom feedback messages and more.

“With our unique SDK solution, we enable developers and organizations to reach out to consumers in their everyday life,” says Layar CEO Quintin Schevernels. “By combining the collective data of your surroundings, information becomes meaningful, real-time and instantaneous.”

Over 35 million users have downloaded the Layar App for iOS and Android, and over 64,000 publishers and marketeers are using Layar’s technology to build and manage interactive print campaigns.

The new and improved Layar SDK is available now by request at layar.com/sdk.

Permalink: www.layar.com/news/blog/518

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Layar SDK Joins Our Interactive Print Product Family

Chris Cameron January 15, 2013

The all new Layar SDK - a toolkit for embedding Layar’s interactive print technology into your own app - joins the Layar App, the Layar Creator, the Layar App Service and the Layar Development Platform to round out our interactive print product family.

Just as the Layar App Service gave brands a white-label solution for interactive print apps, the Layar SDK lets you embed the easy-to-use and robust Layar technology into your very own iOS or Android app. Provide the engagement of interactive print within the context of your brand identity while building and launching the apps all on your own.

Target your audience and installed base with your interactive print content by linking your app to your print products. Now retailers can link the products in their catalog to those in their online stores, magazine and newspaper publishers can treat readers to exclusive digital content in their app, and so much more.

So how does it work? After you design and build your brand’s app (or if you already have one) just create an interactive print campaign with the Layar Creator or the Layar API, hook the Layar SDK into your app to connect it with your campaign, and publish the app!

Interested in the Layar SDK? Fill out this form and leave us your contact details and we’ll reach out to you as soon as possible. You can try out the SDK for 30 days free of charge, after which a fee of $3,250 (€2,500) per app, per year is required for continued use.

Learn more about the Layar SDK here, or dive into the technical documentation to learn the ins and outs.

Permalink: www.layar.com/news/blog/448

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