“Full Frequency,” the latest album from international recording artist Sean Paul, features an interactive cover that comes to life when scanned with the Layar App.

When scanning the cover with the Layar App, fans can watch a video of Sean Paul himself welcoming them to his new album and point out links to his social channels, tour info and more.

Khaliq King and Kai Williams of the Jamaican company Creative Solutions were hired by Sean Paul to add interactivity to the cover of his new album. The company partnered with local web developers ZIPTEQ to collaborate on the project and produce the video.

“The idea was to not only present this really cool new technology, but to provide an intimate and personal experience for Sean Paul’s fans and an entrance for people who have purchased the album to know more about Sean Paul,” said King.

In addition to promoting the interactive cover through his Facebook page (where he has over 9.3 million fans), Sean Paul has talked about the campaign in interviews on TV and on radio.

To check it out yourself, click here to scan the album cover with the Layar App.