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Blog: sports

Abu Dhabi Grand Prix App Features Layar SDK

Chris Cameron October 29, 2015

The Yas Marina Circuit, home of the upcoming 2015 Formula 1 Etihad Airways Abu Dhabi Grand Prix, has worked with Flip Media and Starcom MediaVest Group to release the YasHUB app for iOS and Android with Layar’s Augmented Reality SDK built in.

The app allows visitors to scan their tickets to view additional information about the event, including day-by-day information about events around the circuit.

The YasHUB app also allows race fans to purchase tickets and stay up-to-date on the latest F1 news and social media, but also provides an interactive map of the circuit grounds that directs visitors to key points-of-interest using the Layar Geo SDK.

The new upgrade to YasHUB allows users to scan their ticket packages, resulting in an animation of all main seating areas and venues around the island being built up in 3D on their phones. Ticket holders can then select their seating area and will be shown precisely where their seats are as the animation zooms into their seating zone – allowing the user to understand in three dimensions where exactly they will enjoy the action.

Not only that, but people can use the AR technology to check out the view from their seat through a series of images on the app. The app retains the helpful navigation function so people can use their phone to find out information on key locations at the circuit by simply holding up their mobiles and looking at the landmark through their screens. Relevant information of that location is then displayed, offering an immersive digitally enhanced experience to ticket holders.

“Each year, we aim to bring something new to racing fans that enhances their enjoyment of Yas Marina Circuit during F1 weekend,” said Nick McElwee, Director of Sales and Marketing at Yas Marina Circuit. “The new YasHUB app uses the latest app-based Augmented Reality technology from Layar to give users a new perspective of Yas Marina Circuit. Key areas of the track will come alive on users’ mobile screens with the addition of real-time information. The YasHUB app will help Yas Marina Circuit build meaningful interactions with our thousands of global fans as we transition to our new incarnation as a media brand and content publishers.”

“Starcom was very excited to continue the collaboration with Yas Marina Circuit and Layar to improve the YasHUB app by utilising Layar’s technology to further enhance race goers experience,” said Dimitri Papadimitriou, Head of LiquidThread MENA. “With Yas Marina Circuit, we have a client that understands the digital landscape and the changes in the way people are using technology and as such we are able to bring companies like Layar to the table to produce innovative and new customer experiences.”

The Geo SDK is a powerful way to create interactive, location-based AR experiences for your audience. Visit our solutions page to learn more about the Geo SDK, or contact us if you have any questions!

Permalink: www.layar.com/news/blog/588

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Rogers and KASHINK Create Massive Interactive Tennis Mural

Chris Cameron August 28, 2014

Rogers, Canada’s largest provider of TV, Internet and wireless services, has teamed up with Canadian marketing agency Newad and Parisian street artist KASHINK to create a truly unique interactive experience to promote the Rogers Cup tennis tournament – all with scannable Layar content.

KASHINK is a unique French street artist who paints large, four-eyed creatures with bright colors and thick lines. As her website describes her work, “she only paints men, preferably fat and hairy, looking like badass yet sensitive gangsters, alien-looking ogres, or shamans from ancient tribes. Some of them are gay, some of them are killers, some others are both.”

For the campaign, named “A Creative Exchange” KASHINK was commissioned to paint one of her signature creations on the side of a building on the streets of Montreal, but with a tennis and mobile phone twist.

“Our goal is to have a new interpretation of tennis, and make it more accessible by bringing it closer to Montrealers,” said Lizianne Fortier, Sponsorships and Events Manager at Rogers. “It was important for us to let the artist express herself and interpret the sport of tennis in her own way, without limitations.”

The creature wears a headband and holds a mobile phone to its ear in one hand and a tennis ball between its giant fingers in the other, all while saying “FOUND IT!” over the phone.

Near the ground of the four story artwork is a call-to-action urging those walking by on the sidewalk to download the Layar App and scan the painting to see more. Scanning the artwork reveals a timelapse video of KASHINK working on the giant artwork from start to finish over the course of a few days.

“As the character I created has a very retro feel, applying technology to the mural and merging the two worlds is quite interesting artistically,” said KASHINK.

Click on the image at the top and scan it with the Layar App to watch the time-lapse video of KASHINK at work!

Permalink: www.layar.com/news/blog/551

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Football Club PSV Eindhoven Celebrates 100 Years with Layar

Chris Cameron May 24, 2013

Later this year, PSV Eindhoven – one of the oldest and most successful Dutch football clubs – will celebrate its 100th anniversary. Starting this week, the club is counting down the last 100 days until its 100th birthday with a daily interactive print campaign with Layar in the local newspaper Eindhovens Dagblad.

A series of articles and ads in the newspaper detail the history of the club. Fans can scan the pages with Layar to view extra videos of exciting moments from the last 100 years of PSV, interesting facts, unique stories as well as social media comments from fans on Twitter and Facebook.

“PSV is a very professional, marketing-driven organization which is always looking for new, innovative ways to communicate with their fans,” says Layar Partner Limebizz, which worked with PSV on the campaign. Incorporating Layar’s technology into this momentous campaign allows the club to interact with its fans continuously over the course the 100-day countdown in a unique way.

“Layar gives us the opportunity to share all memorable moments from 100 years of PSV,” said Guus Pennings, Head of Marketing for PSV. “Together with Limebizz and their conceptual approach, we developed an attractive Layar campaign.”

PSV isn’t the first football club to use the Layar Creator to build an interactive print campaign. Just last month, another Dutch club, ADO Den Haag, enhanced its logo and encouraged fans to scan it during a match to enter a contest and purchase special team items.

Click here to try the PSV campaign out by scanning with Layar!

Permalink: www.layar.com/news/blog/496

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Dutch Football Club ADO Den Haag Scores with Layar

Chris Cameron April 13, 2013

Founded in 1905, ADO Den Haag is one of the leading football teams in the Dutch national league. Together with marketing and communications multimedia agency UWMERK!WAARDIG, ADO Den Haag will be the first football club ever to use Layar technology during a football match. The kick-off will be take place this evening during the ADO Den Haag – FC Twente match. The club and agency have made the strategic choice to combine football, passion and content in a large campaign for their fans.

During the match, fans will be able to scan the club logo with the Layar App. While using the app, the fans will receive a message of team captain Danny Holla who invites them to participate in an exclusive contest. In addition the fans will be able to purchase a unique merchandise package and they can “Like” their favorite club on Facebook.

We caught up with Jasper Saeijs, Marketing Coordinator for ADO Den Haag and André Batenburg, Managing Director for UWMERK!WAARDIG to hear more about this campaign.

Why did you decide to include interactive print in the multimedia of ADO Den Haag?
J.S.: ADO Den Haag wants to get to the next level of interaction between the club, the players and the fans. Interactive print provides a unique opportunity for us to bring our club and our players closer to our fans. With Layar we can use the emotional value of a football club and provide a more unique experience around our matches.
A.B.: More and more people want to have a live experience on their mobile devices. Layar provides the unique opportunity to combine multimedia techniques and interactivity (dialogue) at the same moment. Layar is easy to use and enhances the live experience during the football match.

What do you want to achieve?
J.S.: Besides bringing the club and the players closer to our fans, we can also make a quick link to our marketing activities around our products. Interactive print helps in making your marketing strategy less aggressive.
A.B.: As a multimedia agency we want to help ADO Den Haag intensify the contact with their fans. Next to that, we engage with the fans via film, contest, social share and e-commerce.

Why did you choose Layar?
J.S.:
UWMERK!WAARDIG introduced us to Layar and we were impressed by the technology.
A.B.: Layar has broad experience in augmented reality and as a Certified Layar Partner, UWMERK!WAARDIG is developing ideas for today and the near future. We can level on strategic issues and work side-by-side in the field of operations.

Plans for the future?
J.S.:
For now we like to test with augmented reality and see if we can achieve better communications and interaction with our fans. Augmented reality is one of the concepts that I think will be the future of marketing communication.
A.B.: We will integrate Layar for several business cases of our clients. That goes for retail and other companies. At this moment we are creating a variety of business cases using Layar that will go live in the upcoming weeks and months. I believe that interactive print will grow rapidly and we are happy that we are experienced in this field.

Give it a try yourself by scanning the ADO Den Haag logo in the flyers below! (Click to enlarge.)

  

Permalink: www.layar.com/news/blog/480

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Voetbal International 2012/2013 Season Guide with Layar

Chris Cameron August 9, 2012

Just in time for the 2012/2013 season, Voetbal International has released its yearly season guide, featuring player bios, team stats, schedules and more for all of the top teams in the Netherlands. Only this year, things are different - the pages have been made interactive with the Layar Creator.

Now when readers peruse the nearly 400 pages of the guide, hoping to learn more about how their favorite team might fare in upcoming football season, they can also uncover more info by scanning the pages with the Layar app. Each team’s page features quick links to news, schedules, results and transfers. Some of the ads in the guide have also been enhanced with links and videos.

This is a prime example of how the Creator can easily add interactivity to print products. Editorial magazines and newspapers are great for Interactive Print, and so are informative guides such as Voetbal International. Readers are already turning to the pages of the guide for specific information, and the opportunity to learn more and to view dynamic digital content within the pages of the guide adds value to the guide.

Permalink: www.layar.com/news/blog/418

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