Randstad’s 2013 calendar has been enhanced with Layar’s interactive print, allowing users to access quick links, watch videos and jump to content on the Randstad website instantaneously by scanning the calendar with their mobile device. It’s a unique use of interactive print and features some really beautiful buttons and enhancements, as you can see in the video above.
We caught up with Stockmans Managing Director Bruno Devos to chat about how Stockmans is using Layar to create unique, interactive calendars.
“As a calendar company and being part of an innovative printing group we were looking for interactive content for an ‘old’ product: our calendars,” says Devos. “We want customers to highlight actual and interactive communication via our calendar projects. We also use print as a communication tool to go a step further via print-to-web.”
“The Group De Bie – Stockmans, located in Duffel, Belgium, launched just 10 days ago ‘Proppolis,’ a bridge for communication agencies to make print interactive,” says Devos. “In January I started a screening project to use AR in our printed products. After this analysis we decided to go for Layar as our AR engine.”
According to Devos, the decision to use Layar was based on several different criteria, including cost, user friendliness, front- and back-end stability, community, prior use cases, learning curve, easy-to-use result analysis, availability on different platforms, and more. As for using the Creator, Devos says his team had a very positive experience.
“Our people in design were very happy with the Layar Creator,” he said.