With the Layar Creator just over one year old, we’ve already seen a wealth of wonderful and creative interactive print campaigns from our over 40,000 Creator publishers. As part of our continuing mission to provide the best products, services and support for augmented reality and interactive print, today we are launching our Campaign Review Service.

With this new service, we want to help publishers get the most out of their interactive print campaigns by sharing our expanding knowledge base of tips, tricks and best practices.

Our expert team can help publishers take their campaigns to the next level by providing a detailed, timely review of page quality, instructions, calls-to-action, content design and much more. Our vast interactive print experience can allow publishers to avoid common missteps, and to make sometimes small changes that can really make a big difference in the end!

Ready to kick your next campaign up a notch? Learn more about our Campaign Review Service or book a review today!

It’s been a few months since we first published our Best Practices Guide for the Layar Creator, and a lot has changed since then! So here we are with a completely refreshed and updated guide filled with loads of new insights from successful interactive print campaigns.

In our new guide, titled Steps to Effective Campaign Creation, you can find lots of great tips to make your next interactive print campaign your best one yet. In the guide you’ll find:

• Getting started with interactive print
• Best practices for the Layar Creator
• Concepting your campaign
• “Dos and Don’ts” for instruction pages, calls-to-action and more
• Testing your campaign
• Integrating interactive print into your workflow
• And more!

We’ve worked very hard to create a friendly guide that should help improve your interactive print campaigns, but let us know if you think anything’s missing or if you have any questions. Just mail georgia@layar.com to get in touch.

Click here to download the all new Best Practices Guide.

Not long ago on the blog we featured HTML Week and the all new HTML-infused LAYARED Magazine. Now we’ve got a great HTML Widget tutorial that shows some of the capabilities of the HTML Widget.

One way to offer readers more content in a single space is to create an HTML Widget with expandable and collapsible content areas. It’s great for adding an FAQ, images or extra product information to your printed pages in a way that’s friendly to users and easy to build.

Follow this link to check out the tutorial and download our example template to build your own!