Layar
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Blog: survey

Get 2 Free Pro Pages by Taking Our Survey

Chris Cameron February 24, 2015

You may have noticed a few changes to the Creator lately, and we’re eager to know what you think!

So eager, in fact, that we’re offering 2 free Pro Pages to any Creator user that completes our Creator User Survey.

The purpose of the survey is to learn a little bit more about you, our customers, so that we can better provide solutions that meet your needs. By providing some background information, we will compensate your time with 2 free Pro Page credits to use in the Layar Creator.

At the end of the survey, be sure to enter your Creator username and email address so we can deliver your free pages. Also make sure you answer each question as best you can to be eligible for the free pages as incomplete answers will not be considered.

Thanks for your time!

Take the survey.

Permalink: www.layar.com/news/blog/572

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New in the Creator: Easy Poll Creation

Chris Cameron June 4, 2014

As we continue to receive a great amount of feedback and requests from users of the Layar Creator, we are excited today to introduce a new, highly-requested feature.

When we first released the HTML Widget feature, we made it possible to add a frame of HTML to Interactive Print, opening the door to all kinds of experiences. One of the most popular and most relevant uses of the widget was to create an interactive poll for people to vote in, but this required building the tool in HTML.

Today, we’ve added an easy, DIY poll widget to the Layar Creator, making it simple to add a basic poll to your campaign so your audience can cast their vote! With the new “Vote In a Poll” button, you can upload a few images which serve as buttons for users to tap to vote.

As seen in the video above, the new poll widget is great for giving voice to your audience to vote for a particular style or color of an item. They can see the results of the poll in real time to learn what other people think as well. You can instantly see the results of your poll by going to the “Stats” tab in your campaign.

The feature is available to everyone until July 1st, at which point it will become a Premium only feature, so try it out today!

Permalink: www.layar.com/news/blog/543

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Layar App User Research Reveals Opportunities for Publishers and Marketeers

Chris Cameron January 16, 2014

At the end of 2013, we conducted a global online survey among Layar App users to get a better idea of why consumers download Layar, how they use the app to scan interactive print and more.

From this research we were able to draw some strong conclusions that shed light on some meaningful business opportunities for publishers and marketeers. Here are some of the key findings from the survey that you can use to take advantage of interactive print for your business.

Consumers Are Drawn to Layar’s Brand and Possibilities of Interactive Print

Thanks to Layar’s strong brand awareness, 35% of respondents downloaded Layar out of pure curiosity. Another 31% downloaded the app because they were eager to access the extra digital content provided by interactive print in a publication or ad. Of the 4% of respondents who downloaded the Layar App for any “other” reason, most did so because they considered Layar to be “cool” or “awesome,” or because they “just love AR.”

Users Are Familiar With Or Open to Making Mobile Purchases

More than half of Layar App users have made a purchase on their mobile device, and an additional one-third say they could in the future. This is a huge opportunity for publishers, advertisers, marketeers and more to take advantage of interactive print for mobile ecommerce revenue.

Consumers Are Eager to Experience Interactive Print

65% of those that have scanned with Layar try to get their hands on as much AR content as possible or will scan when given the chance to. 95% of those that haven’t scanned with the Layar App are interested in having an interactive print experience. This is an excellent opportunity to provide extra content that consumers are eager to engage with.

Layar Users Fall Into More Mature Age Brackets

32% of Layar App users fall between the ages of 20 and 30. Just 14% are younger than 20 while 54% are above 30. Layar’s users are older than the average smartphone user. Publishers can take advantage of this by targeting their interactive print to a more mature audience.

To dive deeper into the results of our global user research, download the PDF here!

Permalink: www.layar.com/news/blog/526

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