Last year we told you about how Zalando, Europe’s leading online-only shoe, fashion and accessory retailer, had integrated the Layar SDK into its iOS app to give users a unique AR experience for its magazine. Now, the latest issue of Zalando’s magazine is out with even more great Augmented Reality and Interactive Print experiences.

Several pages within the magazine have been made interactive, giving readers a unique print-to-digital shopping experience that connects items in the magazine with their digital counterparts on the Zalando website. A variety of Augmented Reality features wow readers as photography comes alive with behind-the-scenes videos, and 360-degree experiences give them new views of top products, and much more.

“This new feature is a great opportunity to offer our customers additional inspiration for gifts, festive outfits or even their own wish list,” said Arne Schepker, Vice President of Brand Marketing at Zalando (translated from the company’s German press release). “With videos, music and 3D views, we encourage interaction with our customers and make our brands and products even more vivid.”

iOS users in Germany, Austria and Switzerland can download the Zalando app and scan the pages of the latest issue to see the interactive content. To see it in action, have a look at the video below!

Zalando, Europe’s leading online-only shoe, fashion and accessory retailer, has integrated Layar’s technology into its iOS app to provide an exclusive Augmented Reality experience with the holiday issue of Zalando magazine for users in Germany, Austria and Switzerland.

15 pages within the magazine have been made interactive, giving readers a unique print-to-digital shopping experience that connects items in the magazine with their digital counterparts on the Zalando website. A variety of Augmented Reality features wow readers as photography comes alive with behind-the-scenes videos, and 360-degree experiences give them new views of top products, and much more.

Using the Layar SDK, Zalando has incorporated Layar’s Augmented Reality and Interactive Print technology directly into its own existing app for iOS in Germany, Austria and Switzerland. By keeping users in the same app, the Layar SDK enables a more familiar interface for Zalando’s readers to experience the interactive AR elements of the magazine.

“This new feature is a great opportunity to offer our customers additional inspiration for gifts, festive outfits or even their own wish list,” said Arne Schepker, Vice President of Brand Marketing at Zalando (translated from the company’s German press release). “With videos, music and 3D views, we encourage interaction with our customers and make our brands and products even more vivid.”

Users can download the Zalando iOS app at http://www.zalando.de/zalando-apps/.

Allianz, a multinational insurance and investment services company and one of the world’s largest businesses, is using Layar to bring augmented reality (AR) and interactive print to its customers.

This summer, with the help of Layar Partner Network member TAB Worldmedia, Allianz Suisse launched a new mobile application - KonnectAR - which allows its clients to access digital content, services and information related to the company’s printed brochures and magazine advertisements. The app was built using the Layar SDK, one of our custom solutions that allows brands to embed Layar’s AR technology directly into their own apps.

When a customer scans an Allianz product brochure or an Allianz advertisement in a magazine, the KonnectAR app provides animated product information, links to relevant websites or even a button to quickly call a service employee on their phone in their preferred language!

“The possibility to connect our online content with our offline commercial instruments and engagements is of crucial importance in an ever increasing connected world,” said Patrick Eugster, Head of Corporate Development and Strategic Marketing at Allianz Suisse. “KonnectAR allows the customer an easy transfer across different media instruments and therefore improves the whole brand experience these customers face.”

Read more about the new KonnectAR app from Allianz!

Layer developers have been very productive last week. Have a look at the broad range of the newest launched layers, or check them out on the Layar Reality Browser of course ;-)

MIMOA
Description: Modern architecture guide
Geographical spread: international
Developer Name: Yannick Smits
Developer Company: Goyaweb

ZOONERS Places around you
Description: Discover the best places around you: restaurants, museums, sights and more
Geographical spread: Austria, Germany, Spain, Switzerland
Developer Name: Winfried Tschuggmall
Developer Company: EwwwENTS.com AG

ZOONERS Events around you
Description: Discover the best events around you: concerts, theatres, sporting events and more
Geographical spread: Austria, Germany, Spain, Switzerland
Developer Name: Winfried Tschuggmall
Developer Company: EwwwENTS.com AG

ELIPSE GOLF
Description: La herramienta más avanzada para los jugadores más exigentes. Tarjeta de recorrido, distancias, información de los hoyos y mucho más…
Geographical spread: Spain
Developer Name: Pablo Garcia
Developer Company: ELIPSE AD

In-n-Out Locations
Description: That’s what a hamburger is all about
Geographical spread: US
Developer Name: Howard Ogden
Developer Company: AugmentReality.co.uk

Unlike Global Guide
Description: Unlike is the definitive travel guide for the mobile generation
Geographical spread: International
Developer Name: Travis Todd
Developer Company: Unlike Media, Ltd.

Top Trees at Kew
Description: An interactive guide to over 100 of the best trees at Kew Gardens
Geographical spread: Kew Richmond, Surrey, United Kingdom
Developer Name: James Morley
Developer Company: Royal Botanic Gardens, Kew

Staumelder
Description: Staumeldungen von Deutschlands Straßen
Geographical spread: Germany
Developer Name: Martin Adam
Developer Company: wohnmap.de

vesseltracker.com
Description: This layer shows you real time ship traffic and the positions of moored vessels in the world’s largest ports powered by the vesseltracker.com AIS network
Geographical spread: International
Developer Name: Bastian Voigt
Developer Company: vesseltracker.com GmbH

Beaches - Onbeach
Description: All beaches in Europe and the Caribbean including the 2 closest hotels
Geographical spread: International
Developer Name: Yannick Smits
Developer Company: Goyaweb

Occupied universities - unsereuni
Description: Global education movement supporting #unibrennt and #unsereuni
Geographical spread: International
Developer Name: Robert Harm
Developer Company: www.ihrwebprofi.at

Whobuilt
Description: Al building projects in one great portfolio
Geographical spread: Netherlands
Developer Name: Wil van Groesen
Developer Company: Wididi

Stopera Amsterdam

Dublin Bus Stops
Description: Location and route information for Dublin Bus
Geographical spread: Dublin, Ireland
Developer Name: Patrick O’Reilly
Developer Company: Smallroomstudios.net

Dublin Bikes
Description: Location and availability information for the public bicycle scheme in Dublin
Geographical spread: Ireland
Developer Name: Patrick O’Reilly
Developer Company: Smallroomstudios.net

Find tablers near you
Description: Adopt, Adapt, Improve - Round table is group of young business men who gather on a regular basis and exchange ideas, learn from the experiences of their colleagues and play a collective part in the civic life
Geographical spread: international
Developer Name: Tom Schuyten
Developer Company: T-Network.BE

vastenavend
Description: Vind jouw favoriete vastenavend café in de buurt
Geographical spread: Netherlands
Developer Name: Arne Koopman
Developer Company: universiteit utrecht

Le Vélo STAR
Description: Fourni les emplacements des bornes de vélo du réseau Vélo STAR à Rennes et leur état
Geographical spread: City of Rennes, France
Developer Name: Pierrick Caillon
Developer Company: In Cité Solution

For Rent Apartments
Description: Find listings for apartments in your neighbourhood
Geographical spread: United States
Developer Name: Trevor Oldak
Developer Company: Cellit

Oxford Buses
Description: A listing of buses and times in Oxford, England. Don’t forget to refresh your results often to get the latest times!
Geographical spread: Oxford, United Kingdom
Developer Name: David Ingram

MightBe.Me
Description: Find jobs in Stockholm
Geographical spread: Stockholm, Sweden
Developer: Fredrik Davidsson *Developed during the 24h Business Camp*

旭山動物園 - Asahiyama Zoo
Country: Japan
Developer Name: Yoshihide Nomura

Up until now 167 layers have been published worldwide. Below are five of our favorite layers:

	Golf - Golf clubs and courses in the US (over 16.000) and the UK (over 2.000) These layers also provide the number of holes, course type and satellite views of each golf course. So you can check out the course before driving there. Developer: Howard Ogden, www.AugmentReality.co.uk
	Mobnotes - short for “mobile notes” - allows you to share your preferred places with your friends A simple way of telling where you are and what you do, even with photos and videos. You can register for Mobnotes in Layar and directly start sharing your notes with the rest of the world. Mobnotes has 80.000 users so far. Developer: Gino Micacchi, www.mobnotes.com
	Bankinter - Find Bankinter offices and ATM’s in Spain Bankinter is the first bank in Spain to make a layer! Developer: José Millares, www.signo-geo.com
	Peaks - Peaks in Switzerland and the rest of the world This layer shows the name and the height of mountain peaks. The geo-data for the layer is taken from www.geonames.org which is a public service that works in a wiki-like way. Everyone can easily add mountain names and heights. So, if you see that your favorite mountain is not in this layer yet: add it! Developer: Josias Thony
	Tim Hortons - Tim Hortons coffee stores in the US and Canada This layer shows you where to get a cup of good ol’ Tim Hortons. Developer: Brad Leege and Mathijs Gajentaan, www.winvolve.com