Layar
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Blog: thailand

Thailand’s Song Writing King Featured in Bank’s AR Calendar

Chris Cameron January 19, 2015

Bangkok, Thailand-based graphic design agency Work Actually has recently partnered with Thanachart (TNC) Bank, one of Thailand’s largest banks, to help bring a bit of interactivity to its customers.

Each year the bank gives out calendars to current and new customers, and this year scanning the calendar with the Layar App reveals extra digital content. Work Actually has commissioned portraits of Thailand’s King, Bhumibol Adulyadej by artist Atelier PorChong to feature in the calendar.

Scanning the portraits plays music composed by the King himself, who is actually an accomplished jazz saxophone player. A total of 800,000 calendars have been printed and distributed to bank branches, including 450,000 hanging calendars and 350,000 desk calendars.

So far the calendars have been a great success in Thailand, attracting hundreds of thousands of pageviews and interactions. What’s even more impressive is the average user is scanning over-and-over, with an average of 10 pageviews and 8 interactions per person. It’s only a few weeks into the new year and already around 3% of the calendars have been scanned, based on unique users.

Check out the video above to see more about this campaign, or try it yourself by scanning here on our Client Examples page.

Permalink: www.layar.com/news/blog/569

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Thailand Explodes Onto Interactive Print Scene

Chris Cameron March 28, 2013

In February, we saw a huge explosion of activity from Thailand as tens of thousands of people used Layar to view and create interactive print.

Take a look at the chart above, which shows growth in several categories from February. Pageviews had a major spike, growing over 3,000% from January, but what caused so many more people to scan interactive print in Thailand?

It seems a rather popular comedian, Udom Taepanich, was at the center of an interactive print campaign advertising his 10th stand-up special, Deaw 10. Follow this link to check out some footage of one of his previous specials (with English subtitles!). Images on ads around Bangkok and on tickets to the event themselves were augmented using Layar to show a video of Udom coming to life out of the ad.

The campaign has a snowball effect in Thailand, as downloads of the Layar App skyrockets by 515% and thousands of new interactive print campaigns have been published. The shows are still being performed, and more and more people are being made aware of interactive print.

This is a great example of how Layar is, and has been, a very international company. Our users and interactive print Creators come from all over the world from a plethora of use cases, and the growth shown in Thailand recently fits right along that trend. In the end, this shows how interactive print is rapidly expanding across the globe.

Permalink: www.layar.com/news/blog/474

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