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Blog: u.s.

SuitSupply’s Interactive Wall Street Journal Insert

Chris Cameron May 15, 2013

Photo by Will Halsey/Bloomberg Businessweek

Our friends at the Dutch fashion brand SuitSupply are back again with a huge, week-long insert campaign in the Wall Street Journal.

Just a few months ago in March we shared how SuitSupply launched its spring catalogue with an interactive print campaign that let you purchase items and see behind the scenes videos from their stylish photoshoots. Now, the brand is making a big push in the United States, publishing an interactive fashion newspaper in the Wall Street Journal.

The 32-page insert has been running since last Friday, May 9th and has the potential to reach 1.2 million subscribers per day. With the help of Layar partner Limebizz, the newspaper was made interactive with the Layar Creator.

“We’re getting a bigger footprint in the U.S., and we’re seeing lots more people going to our online store, so it made sense to do some with a bit of a broader reach,” CEO Fokke de Jong said in an interview with BusinessWeek.

The insert is a huge ad campaign from SuitSupply, and the fact that they’ve chosen to make it an interactive print campaign with Layar’s technology says a lot about their confidence in this new medium.

Brands are seeing higher engagement in ads and editorial content with interactive print, so it’s no surprise the SuitSupply again has chosen interactive print for this important campaign.

Permalink: www.layar.com/news/blog/493

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Top Paper and Packaging Assoc. TAPPI Partners with Layar

Chris Cameron May 2, 2013

Leading paper and packaging industry association TAPPI has joined a growing list of publishers, printers and industry associations signing on with Layar for augmented reality and interactive print solutions. The Atlanta, Georgia-based company, an industry staple for nearly a century, announced the partnership at the 2013 Paper Con Conference earlier this week.

“TAPPI is excited about our partnership with Layar and the opportunity it provides our members and the industry to enhance print products with digital content,” notes Larry N. Montague, TAPPI president and CEO. “Layar allows anyone to easily and quickly add digital content to print and tap into the explosion in online information consumption. It allows users to communicate in new and interactive ways and makes print products more effective and engaging.”

TAPPI promoted this new partnership at Paper Con with posters, banners and a full page ad (see below) in the event’s program. This partnership is another in a trend of industry leaders backing Layar as the interactive print provider of choice. It reaffirms the print industry’s belief in the future of interactive print, and in Layar as the leading provider for all augmented reality needs.

TAPPI’s commitment to Layar is also a sign of growing adoption of Layar in the United States. American publishers Fry Communications and publications like Publishing Executive and Publishers Weekly have already begun using Layar’s interactive print. TAPPI adds to this momentum in the U.S. where use the Layar App tops 7 million downloads.

Are you ready to join the industry leaders and begin taking advantage of what interactive print can add to your business? Get started today!

Permalink: www.layar.com/news/blog/486

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