House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

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