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Blog: video

How to Create Effective Campaigns with Layar Creator

Chris Cameron July 27, 2012

A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.

We heard loud and clear, so here are a few resources that will help with just that.

Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:

New Instructions Downloads
We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:

  • The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
  • Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
  • Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
  • Logo & Instructions Pack - Download all of the above, and more, in one easy pack!

Video Tutorials
And finally, we’ve continued to create more helpful video tutorials for quick and easy glimpses into using the Creator. So check out the videos below to learn how to use AR video in your campaigns, and a step-by-step guide to exploring and understanding campaign statistics!

How else can we help you? If you have requests, send them to!


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Reactions from Our Interactive Print Seminar

Chris Cameron July 24, 2012

Not long ago we hosted the “Activeer Print” (Activate Print) seminar here in Amsterdam. We hosted over 90 attendees from the publishing and media industry, and after the event, we wanted to hear what they thought.

Watch the video above to see what attendees thought of interactive print and of the Layar Creator!


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Watch the Entire “Activeer Print” Seminar

Chris Cameron July 17, 2012

Last week we hosted our “Activeer Print” (Activate Print) event here in Amsterdam for close to 100 attendees from the publishing, print and media industries. We were thrilled by the turnout and we’re very thankful for all who attended.

If you weren’t able to make it (and if you happen to understand Dutch) you can now watch the entirety of the event online! We’ve uploaded videos of the presentations (6 in total) to YouTube and embedded a playlist above.

If you’d like to follow along with the slides, you can find those for Raimo and Leonieke’s talks right over here.

Don’t speak Dutch? Still be sure to check out video number 5, a walkthrough of the Layar Creator by own very own Xuan Wang. It’s in English, except for a small bit at the beginning, so be sure to have a look.


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AR Video Comes to Layar

Chris Cameron March 30, 2012

Today in the App Store and Android Play Store you’ll find our latest update: Layar 6.2!

You may not notice any changes right away, but there is one significant addition. In this version of Layar, we’re introducing what we’re calling AR Video.

Essentially, now items around you that are normally augmented with Layar Vision content (magazines, newspapers, pamphlets, brochures and other print media) can now come alive with video right on top of them!

Imagine reading the newspaper on your way to work and watching as the box scores on the sports page turn into video highlights to catch you up on the game! With Layar 6.2 and AR Video, this is now possible.

Developers making Layar Vision content can now easily add videos to these experiences quickly and easily. Check out the video below to see a quick demo of the power of AR Video!


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Layar Vision Demo Video: Stream 2011 Concepts

Adriane Goetz September 22, 2011

As we previously mentioned, Maarten Lens-FitzGerald recently attended the Stream 2011 conference in Athens and brought along some cool new Layar Vision concepts!

These giant posters now hang proudly in our office for those who enter Layar HQ to experience, but we also created a demo video to share that experience with everyone!

If you downloaded the Layar Vision beta (Android only) you can try the Stream11 layer for yourself using these reference images.

Otherwise, just check out the demo video!

Read more »


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