Layar
Part of the Blippar Group

Blog: video

The Voodoo Experience Layer comes with a great video

Maarten Lens-FitzGerald September 29, 2009

During Halloween weekend the Voodoo Experience festival will take place in New Orleans. Kiss, Eminem, Lenny Kravitz and lots more artists will be preforming. To help people see who is playing at which stage and to help them find more beer and the bathrooms, Zehnder made a great layer for the festival. And they made this great video to show their work.



Permalink: www.layar.com/news/blog/42

Email this article
 

Layar Reality Browser adds 3D to its Platform

Maarten Lens-FitzGerald September 22, 2009

Layar adds new dimensions to its platform; first demo in Amsterdam.



AMSTERDAM, September 22nd 2009 – Today Layar announced the addition of 3D capabilities to its augmented reality browser platform. With 3D, developers can tag real-life objects with 3D text, place 3D objects in real-world space, and create multi-sensory experiences. The addition of 3D enables Layar developers to create more realistic and immersive augmented reality experiences for mobile devices.



First demo at Picnic Conference in the Netherlands
The first demonstration of the Layar 3D experience will be at the Picnic Conference in Amsterdam, the Netherlands, from September 23-25. A demo application has been developed to showcase the power of 3D. Conference attendees looking for “Picnic” in the Android Market can find and download the Android application to their phone to view a virtual exhibition that delivers a multi-sensory experience of reality, augmented by 3D.

They will experience the flyby of a jumbojet, a rocket launch, and be in the middle of an arcade game - all including sound. Conference buildings are tagged with 3D texts and on the lawn several 3D objects are placed such as windmills and 3D “experience domes”. Videos and images of the demo are available at www.layar.com/3D.



How does it work?
Layar 3D makes use of OpenGL, the accelerometer, the GPS and the compass of the phone. Developers can place 3D objects in their content layers based on coordinates. Objects can be optimized in size and orientation to create an immersive and realistic experience. The 3D capabilities support live downloading and rendering of 3D objects. Actions such as “open link” or “play music” can be assigned to 3D objects.



November Launch for Android
Together with selected partners Layar will update their API to support 3D objects for new and existing layers. Layar will launch 3D to the public in November together with the launch of version 3.0 of the Layar Reality Browser for Android.



Raimo van der Klein, CEO:

“We are very excited to announce this groundbreaking addition to the platform. Augmented Reality is an experience medium, not just a tool or a substitute for maps. With 3D we deliver these experiences. The platform currently facilitates over 500 developers who from November onwards will have endless possibilities to create rich 3D multi-sensory Augmented Reality experiences.”

About Layar
The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced its global launch and version 2.0 on August 17th, 2009. The Layar platform serves as an enabler for mobile location services - any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system, with iPhone 3GS coming soon. Layar is a company based in Amsterdam, The Netherlands.



More information
Weblink: http://layar.com/3D



Available videos (less then 60 seconds) of technical trials and screenshots:



CLASSIC ARCADE GAME ANIMATION



Screenshot:
pacman2



Video:



TAGGING OF BUILDINGS



Screenshot:



refiningroom



Video:





FLYBY BOEING 747



Screenshot:



klm



Video:



Permalink: www.layar.com/news/blog/40

Email this article
 

Layar in Barcelona

Rhymo August 28, 2009

Big thanks to the guys from And.roid.es!



They made a great demonstration video of the application. It’s probably the best demo video showing all functionalities of Layar.



No idea what they are saying bytheway.. ;-) I hope they liked the application.



Permalink: www.layar.com/news/blog/37

Email this article
 

Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry

Maarten Lens-FitzGerald August 20, 2009



Registration of the amazing keynote by sf author and design critic Bruce Sterling, “At the Dawn of the Augmented Reality Industry”. He talks about its history, the cool side, the dark side and gives the industry some pointers to be successful.



Recorded at the Layar Launch Event on August 17th in Amsterdam where the Layar Reality Browser was launched for the world.



Some quotes:



“Right now this is the peak of my interest”
“A techno visionary dream come true”
“People can actually, conceivably make some money off of this”
“It’s not too geeky” “It’s Artsy”
“It’s Girls, Money and Fame!”
“It’s happening” “I put on a tie”
“New names will not work”
“It’s a tag”
“AR language top 3 at Google Trends: 1: Korean, 2: Dutch & 3: English”
“Do some high culture things”
“Criminals are going to come…”
“You are going to get the four horse men of the infopocalypse”
“You are going to get the fear about…”
“Don’t be a deer in the head lights about it”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“You are heading for the trough of disillusion” “It’s human nature”
“Be prepared to work for the other guy” “Be prepared to hire the other guy”
“The majors will buy you out”
“It’s gonna happen, get ready for it”
“Augments eat batteries like popcorn”
“Is there an Augmented Reality system for building Augmented Reality systems?”
“Do you have your own language?”
“You need to have a look”
“You are gonna be glamorous”
“Pretty chique… you are video people”
“…hot Dutch augmentation chicks”
“You are in for a wild ride”

Permalink: www.layar.com/news/blog/33

Email this article
 

Event Video: Layar 2.0 Walk Through

Maarten Lens-FitzGerald August 18, 2009

Raimo van der Klein, CEO of Layar, announces the new global release of the Layar Reality Browser and walks through the new features. The video is less than 10 minutes.



View the slides here in pdf or as a webversion





This is the rough cut of the video. More coming soon.



In the mean time check the content catalog, over 87 examples of layers available all over the world.

Permalink: www.layar.com/news/blog/32

Email this article
 
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.