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Blog: volkskrant

Start Reading Dan Brown’s “Inferno” with Layar

Chris Cameron May 22, 2013

Fans of thrilling fiction novels have long been anticipating its release, and now you can get a sneak peek with Layar!

Inferno, the latest book from author Dan Brown, author of the massively popular Da Vinci Code, is the latest book to use Layar’s interactive print to help promote its release. Readers in the Netherlands can get an exclusive look at this highly anticipated release by using Layar to scan an ad for the new book.

By scanning the ad in Volkskrant Magazine, fans can read, watch, listen and buy with just a few taps. Brown readers can get a sneak peek of the first chapter, watch a video trailer for the book, listen to a sample of the audio book or directly buy the book right from their phone! 

Volkskrant Magazine is distributed with de Volkskrant newspaper, which translates to “the people’s paper.” De Volkskrant is the largest newspapers in the Netherlands, read by 750,000 people each day. Already, thousands of readers have scanned the ad and interacted using Layar. Volkskrant Magazine is part of multimedia publisher de Persgroep. De Persgroep Advertising worked together with their client to produce this ad.

“We enjoy looking for creative crossmedia solutions together with clients to be able to interact with our readers”, says Olav Bongarts, director of de Persgroep Advertising. “We are quite overwhelmed by the success! More than 2,000 readers scanned the ad with Layar and created almost 5,000 interactions. It’s great that we can measure the Return on Investment so quickly and accurately.”

Interactive print has seen a lot of activity lately around books as publishers use Layar to promote new releases in exciting and engaging new ways. Just last month we shared with you how CBS Outdoor had again used Layar on advertising for popular author David Baldacci’s latest novel, boosting web traffic to Baldacci’s site by over 500%!

Click here to see the ad and try it yourself with Layar!

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