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Press Release

Playboy Magazine Goes Interactive with Layar Technology

Iconic adult entertainment magazine to incorporate Layar’s interactive print going forward.

AMSTERDAM, THE NETHERLANDS – February 5th, 2013 – Layar, the world’s leading augmented reality and interactive print provider, today announced that Playboy, one of the most iconic global magazine brands over the last half-century, will incorporate Layar’s interactive print technology going forward.

The announcement marks the addition of another publication to an expanding list of print titles and publishers selecting Layar as their platform of choice for the rapidly growing medium of interactive print. In its latest issue, Playboy Netherlands has enhanced several pages with videos, image carousels, custom links and even Layar’s newly introduced HTML widgets.

“We have a great amount of content but we are limited to the 114 pages of the magazine. With Layar, we virtually have an unlimited amount of possibilities to publish extra content,” said Editor in Chief Patrick Goldsteen. “The cover would normally be static, but since the cover now consists of a video the readers can see their favorite models move, talk and interact with them.”

Playboy Netherlands, with a circulation of over 40,000, is enthusiastically jumping on board with Layar, and will be working with Certified Layar Partner Limebizz to add interactive print content to each of its issues going forward.

“We are more than thrilled to be working together with Playboy to provide an engaging digital reader experience in print,” said Layar CEO Quintin Schevernels. “The continued commitments of such internationally iconic magazine brands are marking the arrival of interactive print as a viable solution for print publishers.”

For more information contact Layar CEO Quintin Schevernels at quintin@layar.com.

About Playboy

Playboy offers everything that interests men; the finest of female beauty, lifestyle, in-depth interviews and the latest must-have gadgets, alongside travel, movies, music, literature and cuisine. Playboy has it all. This wide variety is the forte of this distinctive quality magazine with its internationally celebrated brand name. Furthermore, the magazine regularly features attractive Dutch women who are well-known among the public, tastefully photographed by a top photographer. In short, Playboy is just the ticket for a wide group of male bon vivants in the 18-45 age bracket.


About Layar

As the world leader in mobile augmented reality and interactive print, Layar is bridging the gap between the print and digital worlds. Layar-enabled interactive print magazines feature extra digital content that readers can engage with using their smartphone or tablet. The free Layar App, downloaded over 28 million times on both iOS and Android, is also available to brands as a white-label or embeddable SDK solution.

The Layar Creator is a simple yet powerful do-it-yourself tool for bringing print to life. Publishers can easily add videos, Facebook “Like” buttons and direct e-commerce shopping links to printed content. And now, with new HTML widget support, the possibilities for interactive print are nearly endless, including live social feeds or news tickers, photo slideshows or even dynamic product pricing.

Layar was founded in June 2009 and is based in Amsterdam, The Netherlands. The company’s shareholders include Intel Capital, Sunstone Capital and Prime Ventures.